Apple tests four smart glasses styles as it prepares a challenge to Meta Ray-Bans

Apple is reportedly testing several design options for its first smart glasses, signalling a cautious but ambitious entry into a growing wearable technology market dominated by Meta’s Ray-Ban collaboration.

According to Bloomberg journalist Mark Gurman, the company is experimenting with up to 4 different frame styles. Some or all of these designs could eventually form part of Apple’s commercial offering, suggesting the firm is seeking to appeal to a broad range of consumer preferences rather than relying on a single design.

Multiple frame designs under evaluation

The reported prototypes include a large rectangular frame comparable in size to classic Wayfarer-style glasses. Another version is said to feature a slimmer rectangular design similar to spectacles worn by Apple chief executive Tim Cook, indicating a focus on everyday wearability and a discreet look.

In addition to rectangular frames, Apple is also believed to be testing two oval-shaped designs. One is described as larger and rounded, while the other is a smaller, circular or oval option intended for users who prefer more compact eyewear. These varied shapes suggest Apple is aiming to cater to different face shapes and style preferences, much like traditional eyewear brands do.

Reports also indicate that Apple is experimenting with multiple colour options. These include standard black as well as more distinctive tones such as ocean blue and light brown. By offering a range of colours alongside different frame sizes and shapes, the company appears to be positioning its smart glasses as both a technology product and a fashion accessory.

The testing phase reflects Apple’s typical product development approach, where several concepts are evaluated before final decisions are made. It also suggests the company is aware that comfort and appearance are likely to play a crucial role in adoption, particularly in a category where devices are worn on the face for extended periods.

Features designed to integrate with the Apple ecosystem

Internally, the project reportedly uses the code name N50. The smart glasses are expected to compete directly with the second-generation Ray-Ban Meta model, which has gained attention for combining camera functions with social media integration.

While the overall concept appears similar to existing smart glasses, Apple is believed to be exploring distinctive visual elements to set its product apart. One reported feature includes “vertically oriented oval lenses with surrounding lights,” which could create a recognisable design identity and potentially provide functional benefits such as status indicators or visual notifications.

Like rival devices, Apple’s glasses are expected to support photo and video capture. However, the company is reportedly focusing heavily on integration with its existing ecosystem. This could allow users to take advantage of familiar Apple services for editing and sharing media, managing phone calls, receiving notifications and listening to music.

Voice interaction is also likely to play a central role. According to Gurman, the glasses could work closely with Apple’s voice assistant, offering hands-free control for common tasks. This approach aligns with Apple’s broader strategy of connecting hardware and software into a unified user experience.

The glasses are also expected to function as an extension of the iPhone, rather than as a standalone device. This dependency could simplify hardware requirements while encouraging users to remain within Apple’s ecosystem, a strategy the company has used successfully across its other product lines.

Launch timeline and growing competition

Reports suggest that Apple may unveil its smart glasses towards the end of 2026 or in early 2027, with a commercial launch likely in 2027. Such a timeline would place the company behind early entrants but could allow it to refine both hardware and software before entering the market.

Industry observers note that Apple often enters product categories later than competitors but focuses on delivering polished user experiences. By testing multiple designs and features, the company appears to be taking steps to ensure its offering meets consumer expectations from both technological and aesthetic perspectives.

Competition in the smart glasses sector is intensifying. Meta recently introduced an updated version of its Ray-Ban smart glasses, designed to accommodate prescription lenses better and offer a more customisable fit. These improvements highlight the growing emphasis on comfort and personalisation within the category.

As more technology firms invest in wearable devices, smart glasses are increasingly seen as a potential successor to smartphones for certain tasks. Features such as hands-free communication, quick photo capture, and real-time notifications could make them appealing for daily use, particularly if manufacturers make them comfortable and stylish.

Apple’s entry into the market could accelerate innovation and consumer interest. If the company delivers a product that integrates seamlessly with its ecosystem while offering multiple style choices, it may attract users who value both design and functionality.