Apple has announced an exciting new update allowing businesses to customise their presence in their email inboxes and phone calls. With this new feature, companies can use Apple’s Business Connect tool to add their brand name, logo, and other details when interacting with iPhone users. The update, revealed on Wednesday, is set to enhance how businesses connect with customers via email, phone calls, and even payment platforms.
The tool is an extension of Apple’s Business Connect, launched last year. This feature aims to help businesses claim and manage their presence across various Apple services, such as Maps, Messages, Wallet, Siri, and others. By doing this, companies can increase their visibility and create a stronger connection with their customers.
Customise how businesses appear on your iPhone
With Apple’s upcoming update, businesses can personalise how they appear in your iPhone’s email and phone call apps. Imagine getting a call from a company and instantly recognising them because their name, logo, and even department will be displayed right on your screen. This makes it easier to decide whether a call is worth answering, potentially helping you avoid spam calls. It’s a small but practical change that could make your interactions with businesses much more convenient.
For companies that sign up for Business Caller ID, their information will be visible on the iPhone’s call screen whenever they ring. This feature is expected to be a game-changer for customers and businesses alike. By seeing the brand and department details, you’ll instantly know who’s calling without guessing if it’s a legitimate call or just another spammer.
Logos coming to Tap to Pay
In addition to customising phone calls and emails, Apple is updating its Tap to Pay service. With the new update, companies can show their logos when accepting payments. Currently, when you pay using Tap to Pay, you only see a generic category icon. Soon, businesses will be able to display their logos instead, making the payment process more personal and professional. This new feature is expected to roll out next year, further integrating branding into your Apple experience.
This feature will benefit both businesses and consumers. It’s an opportunity for businesses to strengthen their branding and make a lasting impression on customers. For consumers, it offers more transparency, making it easier to recognise trusted companies when interacting with them through calls, emails, or payments.
Apple continues to enhance its tools to make interactions with businesses smoother and more efficient. With this latest update, your iPhone will provide more personalised and informative interactions with the companies you engage with, making everyday tasks like answering calls or paying for items quicker and more intuitive.
The rollout of these new features is set for next year, so you can expect more branded experiences soon.
