ASUS has introduced its latest range of creator-focused products at IBC 2025 in Amsterdam, unveiling new ProArt displays, AI-enhanced laptops, workstations and compact PCs designed to support modern creative workflows. The company is highlighting its technology ecosystem at Hall 11 #B34, alongside ProArt Masters’ Talks featuring leading creative professionals.
New displays push visual performance
At the centre of ASUS’s showcase are new ProArt displays designed for colour accuracy and production-ready reliability. The 27-inch ProArt Display OLED PA27USD offers 4K UHD resolution, 240Hz refresh rate, 99% DCI-P3 coverage, and factory calibration to achieve Delta E < 1 colour accuracy. Its support for HDR-10 and HLG, 1000 nits peak brightness, and 10-bit colour depth make it suitable for production and post-production environments. Connectivity options include 12G SDI, Thunderbolt 4, HDMI and USB ports, while its wraparound hood helps minimise reflections during studio work.
ASUS also launched the ProArt Cinema PQ09U, a 162-inch micro-LED display with 4K HDR, 1200 nits brightness, a fine 0.93mm pixel pitch and a 97% DCI-P3 colour gamut, aimed at large-scale viewing and broadcast applications. Complementing these models is the ProArt Display PA16USV, a 15.6-inch 4K portable monitor with 12G SDI connectivity and flexible mounting options, tailored for on-set production.
AI-powered laptops and workstations
The new ProArt P16 laptop takes centre stage as ASUS’s flagship AI-powered notebook for creators. Powered by an AMD Ryzen AI 9 HX 370 processor with a 50 TOPS NPU and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it combines raw power with AI acceleration for demanding workflows such as 8K video editing, HDR finishing and AI image generation. Its Lumina Pro OLED display offers Delta E < 1 accuracy, 1,600 nits HDR brightness and Pantone Validation, ensuring consistency across creative outputs. Exclusive ASUS AI tools such as StoryCube for file management and MuseTree for image generation further enhance the workflow.
ASUS also introduced new ProArt motherboards and graphics cards, including the ProArt X870E-Creator WiFi with PCIe 5.0, WiFi 7 and 10Gb Ethernet. These are designed to support AI-driven content creation, offering optimisations like AI Cache Boost for faster local large language model performance. The ProArt GeForce RTX 50 series GPUs combine compact design with high compute performance for stability in intensive projects.
For professionals requiring workstation-class performance, ASUS showcased the Pro WS TRX50-SAGE WIFI A motherboard, which supports AMD Ryzen Threadripper PRO CPUs with up to 96 cores, alongside ECC DDR5 memory and multi-GPU scalability. The ExpertCenter Pro ET500I W8 desktop provides a more compact workstation option with Intel Core Ultra processors, ISV certification and enterprise-grade management tools.
Compact PCs and networking solutions
ASUS expanded its range of NUCs and mini PCs designed for AI and creative workloads. The NUC 15 Pro and NUC 15 Pro+ offer compact yet powerful systems built with Intel Core Ultra processors, DDR5 memory and Intel Arc graphics, while the ExpertCenter PN54 brings AMD Ryzen AI processors with support for up to four 4K displays. For high-end use cases, the ASUS Ascent GX10 serves as a compact AI supercomputer powered by NVIDIA’s Grace Blackwell Superchip, delivering up to 1 petaflop of AI performance for developers and creators.
Networking also plays a key role in ASUS’s showcase. The ProArt Creator Router 7 PRT-BE59 offers WiFi 7 connectivity and multi-gigabit wired ports for studio workflows, while the ProArt Creator Switch 10S PQG-U1080 delivers up to 40Gbps of capacity for high-speed file transfers and collaboration. Live demos at the booth illustrate how ASUS networking hardware enables end-to-end creative workflows from capture to production.
ProArt Masters’ Talks
Alongside the hardware, ASUS is hosting ProArt Masters’ Talks featuring industry professionals including Kevin Shaw of the Colorist Society, Richard Rogers of Renderboxes, Leon Barnard of Team 2 Films, filmmaker Chris Verhoef and director Brett Danton. Sessions cover topics such as HDR workflows, scalable hardware for AI-driven projects, the importance of OLED reference monitors, and the role of virtual production in modern filmmaking.
ASUS’s presence at IBC 2025 reinforces its positioning as a key player in creator-focused technology, blending hardware performance with AI-driven tools to address the needs of professionals in film, broadcast, and content production.
| Time | Saturday 13 September, 2025 | Sunday 14 September, 2025 |
|---|---|---|
| 10:00 – 10:30 |
Everything You Need to Know About HDR Speaker: Kevin Shaw, President and Co-founder, Colorist Society, Mission, iColorist, Finalcolor |
Color Workflows in Adobe Premiere Pro Speaker: Karl Soule, Film and Video Workflow Specialist, Adobe |
| 14:00 – 14:30 |
Panel Discussion: Hardware Considerations for Creative AI Applications Speaker: Richard Rogers, CEO, Renderboxes Limited Leon Barnard, Senior Trainer, Team 2 Films |
Why a True OLED Reference Monitor Matters? Speaker: Chris Verhoef, Filmmaker, INDIE Filmmakers |
| 15:00 – 15:30 |
6K resolve on the move workflows and path-traced 3D creation with ProArt Laptop Speaker: Brett Danton, Technologist & Director of Photography |
