Google has announced that it will no longer produce its Chromecast devices. In a post on Tuesday, Google revealed its decision to “end production of Chromecast” after more than a decade of offering the streaming dongles to consumers.
However, Chromecast devices will still be available for purchase “while supplies last.” Google has assured users that it will continue to provide software and security updates to its newer devices, though it did not specify which models would receive these updates. The latest addition to the Chromecast family was the Chromecast with Google TV, released in 2022.
Evolution of technology
Google highlighted the significant technological advancements since the original Chromecast launched in 2013. The company noted its substantial investment in integrating Google Cast technology into millions of TV devices, including Android TV. “We are taking the next step in evolving how streaming TV devices can add even more capabilities to your smart TV, built on top of the same Chromecast technology,” Google stated.
Introducing the Google TV Streamer
To replace Chromecast, Google introduced the Google TV Streamer, priced at US$99.99. This new set-top box is set to launch on September 24. It boasts several upgrades over the Chromecast with Google TV, including a 22 per cent faster processor and support for Thread and Matter integration. These enhancements position the Google TV Streamer as a formidable competitor to more expensive options like the Apple TV 4K.
The end of an era
The discontinuation of the Chromecast marks the end of an era for a device that provided affordable entry-level access to streaming services. At just US$29.99, the Chromecast with Google TV was an all-in-one streaming hub that many found accessible and convenient. While the Google TV Streamer offers significant improvements, some users may need to catch up on the simplicity and affordability of the original Chromecast.
