Friday, 12 September 2025
28.6 C
Singapore
33 C
Thailand
28.9 C
Indonesia
28.6 C
Philippines

Huawei launches new Nova smartphones

Huawei's latest Nova 12 series launch, featuring satellite connectivity and running on HarmonyOS 4, stirs excitement in the technology world, signalling intensified competition in China's smartphone market.

Huawei Technologies has recently unveiled its latest Nova smartphone series, creating a buzz in the technology world. The launch, which comes on the heels of their successful 5G-capable Mate 60 Pro, raises curiosity due to the absence of details on the devices’ processors.

Unveiling the Nova series

Tuesday’s event introduced three models in the Nova 12 lineup: the Nova 12, Nova 12 Ultra, and Nova 12 Pro, with prices ranging from 2,999 yuan (US$420) to 5,499 yuan. These smartphones operate on Huawei’s newest operating system, HarmonyOS 4, and boast satellite connectivity in the higher-end models. However, Huawei kept the details about the processors and 5G capabilities under wraps during the launch.

Immediate market response

Immediately following their release, the new models were listed as out of stock on Huawei’s website within an hour, indicating strong market demand. This mirrors the enthusiastic reception of the Mate 60 Pro, Huawei’s first 5G smartphone post-US trade sanctions, which features the company’s advanced Kirin 9000s processor.

The competitive Chinese smartphone landscape

The launch of Huawei’s Nova series is set to intensify the competition in China’s smartphone market. This market is already competitive with recent launches like the iPhone 15 and Xiaomi’s Mi 14 series. Huawei’s Mate 60 Pro, in particular, has spurred a resurgence in the market, which had been facing economic and COVID-19-related challenges. According to a recent IDC report, the market is showing signs of recovery, with an expected increase in smartphone shipments in the fourth quarter.

Future prospects

Looking forward, China’s smartphone market, the largest in the world, is projected to see a 3.6% increase in shipments in 2024, reaching about 287 million units. This growth, the first since 2021, is likely due to an improving economy and a rising consumer interest in advanced technology.

Hot this week

Employment Hero report shows workers under pressure and rethinking careers

Employment Hero’s 2025 Jobs Report reveals rising costs, job mobility, and Gen Z’s shift towards security and purpose across four countries.

New web licensing standard seeks to make AI companies pay for content use

Major publishers launch RSL Standard to set licensing terms for AI training data and push for fair compensation from tech companies.

New Beats Powerbeats Fit leak emerges ahead of Apple event

Renders of Apple’s new Beats Powerbeats Fit earbuds leak ahead of the iPhone 17 event, showing colour options, features and battery life.

GM slows EV production as US tax credit nears expiration

GM is slowing EV production as the US$7,500 tax credit ends, raising concerns about the future of the American electric car market.

WhatsApp introduces Live Photos support for iPhone users in a beta update

WhatsApp is testing Live Photos support for iPhone, allowing users to share images with sound and motion for the first time.

AMD executive says AI is underhyped and still in its early stages

AMD’s Jack Huynh says AI is underhyped, with AMD working on innovations not yet invented and set to reveal more at CES 2026.

Cisco unveils agentic AI-powered Splunk Observability for real-time insights

Cisco introduces agentic AI-powered Splunk Observability, providing enterprises with real-time insights and stronger digital resilience.

Agora expands OpenAI partnership to strengthen conversational AI offerings

Agora expands its partnership with OpenAI, integrating the Realtime API into its platform to power more natural multimodal conversational AI.

Reddit tests in-app article reading with new publisher tools

Reddit is testing in-app article reading with new analytics and AI tools for publishers, aiming to boost content sharing and engagement.

Related Articles

Popular Categories