back to top
Thursday. 10 October 2024

Instagram revamps hashtag search to enhance discovery

Instagram updates hashtag search, broadening discovery by connecting users to comprehensive search results, not just top posts.

Published:

Published:

Trending Stories

- Advertisement -

In a move to broaden user discovery, has updated the functionality of hashtags within the app. Now, instead of being led directly to a “Top Posts” feed when tapping on a hashtag, you'll be directed to a more comprehensive search result page related to the chosen hashtag. This change is set to transform how users interact with hashtags and discover new content.

Take the hashtag “#makeup” as an example. Previously, tapping on this hashtag would have brought you to a page filled with top posts under that tag. However, with Instagram's latest update, you'll find yourself looking at a full search results page for “makeup,” akin to what you'd see in the Explore tab. This includes posts, related accounts, snippets, geographical locations, and Reels.

This nuanced approach allows for a richer discovery experience. You can still follow topics through their tags, but now you're greeted with more content forms. Instagram aims to highlight popular content and improve the visibility of profiles, hoping to encourage more diverse search behaviours among its users.

Enhancing profile discovery

One of the indirect benefits of this update is the increased importance of including target keywords within your profile. Since the profiles displayed in a hashtag search don't always regularly post content with that specific hashtag, having the keyword in your profile name or description can significantly boost your visibility. This is particularly pertinent given the rise of Reels; searchers now have an easier time finding dedicated Reels content for any topic of interest.

The bigger picture

While not revolutionary, this update represents a logical step forward for Instagram. It transitions the user experience from a limited “Top Posts” view to a more expansive exploration of related content, which could potentially lead to broader engagement with the platform's various features.

However, there's still room for improvement, such as reintroducing the ability to sort results by post-date. Nonetheless, this update is a positive change for Instagram, promising to widen the scope of discovery within the app and make it easier for users to explore content that genuinely interests them.

Tech Edition has partnerships that involve sponsored content. While this financial support helps us with daily operations, it doesn't affect the integrity of our reviews. We remain committed to delivering honest and insightful content to our readers.

Tech Edition is now on Telegram! Join our channel here and catch all the latest tech news!



Gabriela Gavrailova
Gabriela Gavrailova
Gabriela is an editor at Tech Edition, where she writes about technology and often does listicles and product reviews. Based in Austria, Gabriela is a person with many and diverse hobbies. If you don't find her reading a book at home or baking something, she will probably be out hiking or taking some classes to learn a new skill.

Featured Content

NETGEAR Nighthawk RS700S: A game-changer for home networking with Wi-Fi 7 technology

Review of the NETGEAR Nighthawk RS700, highlighting its fast Wi-Fi 7 speeds, impressive coverage, and ability to handle multiple devices with ease.

Related Stories