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Instagram users voice frustration over sudden account bans, suspect AI is behind the issue

Instagram users report sudden bans and no replies to appeals, and they suspect AI is wrongly flagging accounts as Meta stays silent.

You’re not alone if you’ve recently locked out of your Instagram account without warning. Over the past few weeks, many Instagram users have taken to social platforms such as Reddit and X (formerly Twitter) to complain about being banned or suspended — often without any explanation or evidence of wrongdoing.

Many users believe that the bans result from automated systems, possibly driven by artificial intelligence, wrongly flagging accounts. While no direct proof has been shared publicly, the pattern of these suspensions has led users to point the finger at AI moderation gone awry.

Despite these growing concerns, Meta — Instagram’s parent company — has remained silent. The company has not released an official statement addressing the issue or offering clarity to affected users.

Appeals ignored, users feel helpless

If your account has been banned, you’ve probably tried the usual steps: submitting appeals, uploading ID documents, and trying to contact Instagram through its official channels. Yet, for many, these efforts lead nowhere.

“I’ve already submitted multiple appeals, uploaded my ID, and tried reaching out to Meta through all the official channels, but I’ve been completely ignored. It feels like I’m shouting into a void,” shared Reddit user u/Dyrovicious.

Unfortunately, unless you’ve subscribed to Instagram’s “Verified” account service — primarily aimed at creators and businesses and includes priority support — you might find it nearly impossible to speak to a real person.

The Instagram subreddit is now filled with posts about the bans, with users swapping stories and seeking advice. On X, comment sections on official Instagram posts are flooded with pleas from users who want answers. A Change.org petition calling for action has already gathered more than 4,000 signatures.

Some users are even considering legal action. A few have mentioned the possibility of a class action lawsuit against Meta if the situation doesn’t improve.

Businesses caught in the crossfire

It’s not just personal accounts that are being affected. These unexpected bans can have serious consequences if you run a business on Instagram or use it for work.

“This is my livelihood, my full-time job. I heavily rely on Instagram for leads,” wrote Reddit user u/Paigejust. Another user, a gym owner going by u/CourtShaw, explained, “This ban has directly affected my business and all of the hard work and branding that I’ve spent countless hours pouring into my business, gym, and students.”

What’s particularly troubling is that some banned users say they’ve been accused of extreme violations. One of them is involvement in child sexual exploitation (CSE) — an accusation that can destroy careers and reputations. The concern here is not only about being banned but also about being wrongly labelled with something serious.

Without access to internal data, the public cannot determine whether these bans are part of a larger trend or just an unusual spike in moderation errors. Still, users demand that Meta acknowledge the issue and provide guidance.

This isn’t the first time a major platform has faced mass banning issues. Earlier this year, Pinterest went through a similar ordeal. Users complained about wrongful bans, and the company eventually admitted it was an “internal error”—though it denied it was due to AI.

At present, users whose accounts have been wrongly suspended are left in a state of uncertainty, with limited recourse and no clear timeline for resolution.

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