LG Electronics is set to redefine mobility at CES 2025 with its latest innovation, the LG Mobility Experience (MX) platform. Showcased through the “Lifestyle Solution for Mobility” concept vehicle, LG aims to bridge the gap between home and mobility spaces, offering a fully integrated smart living experience.
The MX platform transforms traditional vehicle cabins into multifunctional spaces, blurring the lines between home and transport. Leveraging LG’s advanced appliance hardware and AI technologies, the platform introduces a modular design that allows users to customise their space to suit their needs. Whether it’s transforming the vehicle into a private media lounge, a creative workspace, or a relaxation zone, the MX platform brings LG’s AI Home solution to mobility.
LG’s approach aligns with shifting trends in the automotive industry, where vehicles are increasingly viewed as personalised lifestyle hubs rather than just modes of transportation. The MX platform enhances this vision by integrating products, AI solutions, and services into one cohesive experience, ensuring superior comfort and convenience for users.
A modular space tailored to every need
The MX platform introduces a dual-cabin design, with a front driver’s cabin and a rear customisable experience space. This rear space can be configured into multifunctional zones, catering to different activities such as work, entertainment, or relaxation.
The modular design allows users to equip the rear cabin with LG’s appliances, offering a wide array of configurations to suit individual needs. Whether transforming the space into a mobile office, creator studio, or a lounge, the MX platform is designed to adapt seamlessly.
LG plans to offer the MX platform through a subscription model, making it more accessible to a broader audience. This approach aligns with the growing preference for flexible and on-demand services, ensuring users can enjoy the benefits of advanced mobility solutions without a hefty upfront investment.
AI-powered living on the go
At the core of the MX platform lies LG’s AI Home solution, ThinQ ON. This technology allows users to control cabin conditions and access helpful services such as daily schedule management and information updates. The platform also supports integration with external service providers, offering conveniences like food and beverage orders, laundry services, and hotel bookings.
Visitors to LG’s booth at CES 2025 will experience the MX platform firsthand in the “Lifestyle Solution for Mobility” showcase. This immersive exhibit will highlight the potential of highly customisable vehicle spaces, featuring LG’s cutting-edge appliances and IoT devices.
Lyu Jae-cheol, president of LG Home Appliance Solution Company, shared his vision: “The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences. Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
As LG continues to push the boundaries of connected living, the MX platform offers an exciting glimpse into the future of hybrid spaces where mobility meets smart living.
