LinkedIn has recently updated its Sales Navigator platform, introducing two innovative AI-driven features aimed at helping marketers better identify and engage with potential clients.
Introducing Account IQ
The first feature, “Account IQ”, uses generative AI to provide a comprehensive overview of businesses. This tool offers valuable insights into a company's performance, strategic priorities, key challenges, and top executives. It combines real-time LinkedIn data, like posts and workforce trends, with external data sources, creating a detailed snapshot of a company. This enables marketers to gain a better understanding of their prospects quickly.
The power of relationship map
The second feature, “Relationship Map”, visually represents the hierarchical structure within an organisation. It helps identify how various employees collaborate and highlights opportunities to establish connections. Relationship Map also informs users of significant events like job changes or news mentions, facilitating building relationships with multiple decision-makers. This feature particularly benefits account teams, offering a shared, real-time view of key contacts.
Ensuring accuracy and relevance
While these tools offer quick insights, users must verify the information before using it in sales discussions. Since AI tools can sometimes produce inaccurate data, double-checking facts is essential.
Varied utility for marketers
The usefulness of these features will differ depending on the marketer's focus. However, they offer additional ways to stay in touch with relevant prospects and encourage more engagement.
LinkedIn's latest updates to the Sales Navigator platform reflect its continuous effort to integrate AI technology. These new features enhance marketers' ability to connect with and understand their prospects more effectively.
