To date, OpenAI has announced 30 significant deals with tech and media brands, including three in the past week with Vox Media, the Atlantic, and the World Association of Newspapers and News Publishers.
Now, there is an easy way to keep track of them all: the OpenAI Partnerships List from Originality. AI is a comprehensive resource that details all of OpenAI’s significant partnerships and their implications.
These partnerships promise to enhance the discoverability of OpenAI products significantly. Consider the potential for featured content and citations (links) in ChatGPT. As the Google-Reddit deal demonstrates, brands with such partnerships often enjoy favourable placement, which is a boon for those involved but a challenge for competitors. This could mean a brighter future for those aligned with OpenAI.
The content deals
Brands that sign on with OpenAI will be discoverable in OpenAI’s products, including ChatGPT. OpenAI will also use the content from these brands to train its systems. This means your content could reach a wider audience, potentially driving more traffic and engagement.
The 30 partnerships
So far, OpenAI has partnered with:
- American Journalism Project
- AP (Associated Press)
- Arizona State University
- The Atlantic
- Atlassian
- Axel Springer
- Bain & Company
- BuzzFeed
- Consensus
- Dotdash Meredith
- Figure
- Financial Times
- G42
- GitHub
- Icelandic Government
- Le Monde
- Microsoft
- Neo Accelerator
- News Corp
- Opera Press
- Prisa Media
- Salesforce
- Sanofi & Formation Bio
- Shutterstock
- Stack Overflow
- Stripe
- Upwork
- Vox Media
- The World Association of Newspapers and News Publishers (WAN-IFRA)
Implications for the future
While rumours of a ChatGPT Search product have quieted, for now, ChatGPT has already started to feature links more prominently in its answers. We know that OpenAI’s CEO wants to create a search function that is very different from Google’s.
These deals could have even greater implications later because these brands will have an unfair advantage should ChatGPT Search become a viable Google alternative. If that happens, having a partnership with OpenAI could significantly boost your brand’s visibility and influence in the digital landscape.