Panasonic Corporation today announced, in collaboration with Grab Holdings Inc. (Grab), the leading everyday superapp in Southeast Asia, to further raise GrabCar Premium standards by providing cleaner and more comfortable travelling experience for GrabCar Premium passengers using nanoe X. The initiative will see 5,500 GrabCar Premium vehicles in five cities across four countries (Kuala Lumpur (Malaysia), Singapore, Ho Chi Minh City and Hanoi (Vietnam), and Jakarta (Indonesia)) be equipped with nanoe X generators, which will be available from the middle of January 2021.
The partnership will also see both Panasonic and Grab collaborating to promote the importance of quality air by leveraging GrabAds unique online and offline solutions. The campaign includes the in-car product placement as well as a feature on Grab’s app homepage where it will be available to over 214 million smartphones in Southeast Asia. GrabAds is increasingly becoming the advertising platform of choice for brands in Southeast Asia.
In recent years, interest in air quality has been increasing worldwide. Under the slogan of “QUALITY AIR FOR LIFE” mainly in Southeast Asia, Panasonic is providing air quality solutions that control temperature, humidity, ventilation, and airflow to deliver high-quality air environments tailored to homes, stores, offices, etc. At the core of these solutions is Panasonic’s proprietary nanoe clean technology.
nanoe is a nanosized particulate ion produced by applying a high voltage to water in the air and contains hydroxyl radicals (highly reactive components) that easily act on various substances. The production of these hydroxyl radicals has been increased tenfold compared to conventional products, and nanoe X is used in home appliances such as air purifiers, air conditioners, washing machines, and refrigerators, as well as in automobiles, trains, and commercial air conditioning equipment because of its various effects such as deodorisation, suppression of bacteria and allergens.
The nanoe X generator, which will be installed in GrabCar Premium vehicles, is powered by a USB port and is compact enough to fit in a car cup holder, making it easy to generate nanoe X to clean the air inside the car.
Panasonic will continue to pursue the realisation of “QUALITY AIR FOR LIFE” in various areas of our lives and society, including home appliances, automotive, and housing-related fields, to deliver a healthy lifestyle.