Get ready for a thrilling start to the year with Samsung's Unpacked event, slated for January 17 at 1 PM ET. This event marks a shift from the typical early February schedule, closely following CES 2024. You can attend in person at the SAP Center in San Jose, or join the global audience via live stream on Samsung's platforms, including YouTube.
What we might see at the event
Samsung is keeping the details of this Unpacked event under wraps, but there's much anticipation. The highlight is expected to be the unveiling of the Galaxy S24 flagship smartphone series, with pre-orders possibly opening immediately after the announcement. In addition to the excitement, Samsung has started a “pre-reserve” initiative, allowing you to register your interest with your name and email. The specifics of what you're reserving will be revealed only on January 17.
Potential surprises beyond smartphones
Last year's Galaxy S23 series, which saw modest updates, sets the stage for potentially more significant advancements in the S24 series. Samsung's pattern of annual smartphone releases, reminiscent of Apple's September iPhone announcements, is a key feature of their Unpacked events.
However, it's not all about smartphones. Samsung typically introduces new laptop models at the first Unpacked event each year. This raises expectations for unveiling a new Galaxy Book model, potentially the Galaxy Book 4, alongside the anticipated smartphones.
With a mix of expected smartphone launches and potential developments in laptop technology, Samsung's event promises to blend the familiar and the new. Mark your calendars for January 17 to experience the latest that Samsung offers, whether you're attending in person or tuning in online.
