On Tuesday, Shure, a renowned audio company, expanded into the creator-focused wireless consumer lapel mic market by introducing the MoveMic system, a much-anticipated release catering to the evolving needs of content creators. This latest technology comes in two versions: the single-channel MoveMic One, priced at US$249, and the dual-channel MoveMic Two, available for US$349.
A leap in wireless mic technology
What sets Shure's MoveMic in the increasingly competitive market of wireless lavalier mics is its unique ability to connect directly to your smartphone without needing a separate receiver. This feature, a first in the industry, allows for a more streamlined and convenient setup, particularly for creators on the go. However, this direct-to-phone wireless transmission is currently only possible when using Shure's MOTIV Video and MOTIV Audio apps, which are accessible on both iOS and Android platforms. This limitation might not appeal to everyone, especially those who prefer using different recording apps.
For those seeking more flexibility in their recording options, such as connecting to cameras, computers, or third-party phone apps, Shure provides the MoveMic Receiver. This device can be bought separately for US$199 or as part of a bundle, which includes two dual-channel mics, for US$499.
Design and specifications
In terms of design, the MoveMic boasts a subtle style crafted to be discreetly tucked away behind clothing. Each microphone is lightweight, weighing just 8.2g, and compact, measuring 46 x 22mm. Furthermore, it comes with an IPX4 rating, ensuring resistance to light splashes and sprays of water, making it suitable for outdoor use.
Performance-wise, the MoveMic offers a frequency range from 50Hz to 20kHz, with a tolerance of +/-1dB. It boasts an impressive range, maintaining a connection up to 100ft away from the paired device. In terms of battery life, each microphone is estimated to record for eight hours, with an additional two total charges provided by the bundled charging case.
Market competition and pricing
Shure's entry into this market segment is not without its competitors. Rode's Wireless Go II, priced at US$299, and DJI Mic 2's package, at US$349, are already established players in this field. Shure's strategy hinges on its longstanding reputation in the audio industry and MoveMic's discreet appearance to justify its pricing, which is higher than some of its competitors. Content creators and video journalists considering MoveMic must weigh these factors against the product's cost to determine the fit for their needs.
With its innovative direct-to-phone connectivity, Shure's move is a step forward in the world of wireless audio technology, offering a blend of convenience and quality for today's creators.
