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Wednesday, July 24, 2024

Snapchat unveils AI for creating custom AR lenses

Explore Snapchat's new AI model that turns text prompts into custom AR lenses, empowering creators with innovative tools.



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Snapchat is giving you a sneak peek at its latest on-device AI model, which can transform your surroundings with augmented reality (AR). This innovative model will soon allow creators like you to turn a simple text prompt into a custom lens, paving the way for some truly imaginative looks to try on and share with friends.

How does the new AI model work?

Imagine you could change your appearance and environment in real time just by typing a phrase. That's precisely what Snapchat's new AI model aims to achieve. For example, a GIF shared by Snapchat shows a person's clothing and background transforming instantly based on the prompt “50s sci-fi film.” This real-time transformation will become available to users in the coming months. By the end of this year, creators will be able to start making their lenses using this advanced model, as reported by TechCrunch.

But that's not all. Snapchat is also introducing a range of new AI tools designed to make creating custom AR effects easier. The latest update to Lens Studio includes several exciting features that promise to enhance your creative capabilities.

New tools in Lens Studio

With the updated Lens Studio, you can experiment with new face effects that let you write a prompt or upload an image to create a custom lens. This lens can completely transform your face, offering endless possibilities for creative expression.

One of the standout features in the new suite is Immersive ML. This tool applies a realistic transformation to your face, body, and surroundings in real-time. It's designed to make your augmented reality experiences more immersive and lifelike.

The updated Lens Studio also brings new AI tools that allow you to generate 3D assets based on text or image prompts. You can create face masks, textures, and 3D character heads that mimic your expressions. These tools open up a new world of creativity, enabling you to easily complex and engaging AR effects.

Snapchat's ongoing AI innovations

Over the past year, Snapchat has been steadily rolling out new AI features to enhance the user experience. One notable addition is a feature that allows subscribers to send AI-generated snaps to friends. This feature has added a new layer of fun and creativity to your Snapchat interactions.

Last year, Snapchat also introduced an AI chatbot powered by , making it accessible to all users. This chatbot can engage in conversations, answer questions, and provide assistance, showcasing Snapchat's commitment to integrating advanced AI technologies into its platform.

Snapchat's latest developments highlight its dedication to pushing the boundaries of what's possible with augmented reality and artificial intelligence. By offering you powerful new tools and features, Snapchat empowers you to explore new creative horizons and share your unique visions with the world.

As these new AI tools and models become available, you can expect to see a wave of innovative and exciting lenses that transform how we interact with digital content. Whether you're a casual user or a seasoned creator, Snapchat's advancements promise to make your AR experiences more dynamic and engaging than ever before.

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Emma Job
Emma Job
Emma is a freelance news editor at Tech Edition. With a decade's experience in content writing, she revels in both crafting and immersing herself in narratives. From tracking down viral trends to delving into the most recent news stories, her goal is to deliver insightful and timely content to her readers.

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