Sunday, 13 July 2025
24.6 C
Singapore
30.5 C
Thailand
19.9 C
Indonesia
27.4 C
Philippines

TikTok rolls out labels for AI-created content

After trying out its latest feature with a handful of users, TikTok has officially made it mandatory for content creators to use in-stream labels for content made using Artificial Intelligence (AI). This move aims to bolster transparency within the app. What do these labels entail? If you’ve posted on TikTok using AI, you must add a label […]

After trying out its latest feature with a handful of users, TikTok has officially made it mandatory for content creators to use in-stream labels for content made using Artificial Intelligence (AI). This move aims to bolster transparency within the app.

What do these labels entail?

If you’ve posted on TikTok using AI, you must add a label to your post, ensuring others know about AI involvement. Refrain from doing so, and you might find your post taken down. One such label spotlighted is the “Creator labelled as AI-generated” tag. This addition hopes to curtail any misinformation and reduce confusion on the app.

TikTok rolls out labels for AI-created content - 1

According to TikTok, the goal is simple: “AI offers an array of exciting creative chances, but there’s a risk of viewers being misled if they’re unaware of AI’s hand in content creation. By adding labels, we’re letting viewers know when AI has played a major role in crafting the content. We’re giving creators a tool to keep their followers informed about AI-generated posts.”

Why is this important?

There’ve been instances where AI-generated images, like a digitally crafted image of The Pope in casual attire or a fabricated explosion near The Pentagon, have led to confusion. With AI technologies continuously improving, there’s a real chance of this problem escalating. That’s why platforms like TikTok are looking to take proactive measures now to prevent any adverse effects in the future.

A recent high-level AI regulation discussion in Washington highlighted this exact concern. The conversation’s crux was clear: AI content regulations are essential. The real question, however, is whether new guidelines can be introduced swiftly enough to keep up with the rapid pace of technological advancements.

TikTok takes the lead

Though TikTok revised its guidelines around AI-generated content earlier this year, they’re only now amplifying their efforts by introducing these specific labels during the content upload process. TikTok has set a precedent, becoming the first major platform to introduce a dedicated AI-generated tag.

But they’re not alone in this endeavour. Platforms like Instagram are also in the process of crafting their AI content labels. Even YouTube is preparing itself for the anticipated surge in AI-created content. Meanwhile, other platforms rely heavily on community-driven annotations to keep users in the loop about AI-generated materials.

The broader picture

The new label isn’t just a regulatory tool; it’s also a way for creators to flaunt the innovative methods behind their content. The label can be applied to any content piece that has been either wholly produced or substantially tweaked using AI. This aligns with TikTok’s Community Guidelines introduced earlier this year, which ask users to label AI-generated content featuring realistic images, sounds, or videos. This helps viewers understand the content’s context and averts the spread of potentially misleading information.

As AI tools continue to sprout daily, there’s a genuine hope that all major platforms will adopt similar measures and maybe even integrate AI image detectors, albeit challenging, to counter any misuse effectively.

Hot this week

How will AI integration transform industries in 2025?

AI is transforming industries in 2025 through innovation, efficiency, and new business models. Explore key tech investments, sector impacts, and future trends.

UiPath unveils next-generation enterprise automation platform at Singapore summit

UiPath introduces its next-gen agentic automation platform in Singapore, bringing together AI agents, robots and people to drive enterprise efficiency.

Best action cameras in 2025 for every adventure: From budget picks to pro-grade gear

Discover the best action cameras in 2025 for every adventure, from budget-friendly options to pro-level gear with 8K video, advanced stabilisation, and rugged designs.

iPhone 17 Air may launch in a stunning new blue shade you’ve never seen before

Apple may debut a subtle new light blue finish for the iPhone 17 Air, possibly shared by the Pro, launching this September.

Embedded LLM and AMD launch TokenVisor to boost AI monetisation for GPU neoclouds

Embedded LLM and AMD launch TokenVisor, a platform enabling monetisation and management of AMD GPU clusters for LLM workloads.

OpenAI preparing to launch AI-powered web browser to rival Chrome

OpenAI plans to launch a new AI-powered web browser, aiming to transform the browsing experience using ChatGPT technology.

Singapore to get Huawei’s 480kW ultra-fast EV charger by the end of 2025

Huawei brings 480kW ultra-fast EV charger to Singapore by late 2025, slashing charge times and boosting support for commercial vehicles.

Samsung, Google, and Qualcomm share their vision for where mobile AI is heading

Samsung, Google, and Qualcomm share how mobile AI will become more helpful, personal, and invisible in your everyday life.

Razer unveils DeathAdder V4 Pro with pro-level features and ultra-lightweight design

Razer’s DeathAdder V4 Pro lands with 8000Hz wireless polling, a lighter design, and esports-level precision for serious gamers.

Related Articles

Popular Categories