A logo is like the face of a company. It's the first impression, a greeting, and also it's got energy. The logo might not be a stand-alone success indicator, but it certainly doesn't hurt to have a thoughtful, eye-catching design, especially if you're an early stage company attempting to break into a competitive space.
You might notice that you're able to instantly identify a business by merely looking at its logo, even if their name isn't a part of it. Perhaps you also can correctly guess the nature of a business by looking at its logo for the first time, even if you've never heard of the company before. The use of symbols is a succinct and smart way of communicating information about your business.
Markets and trends are always evolving; therefore the folks at SmartSign analyzed over 2,000 logos from the Inc. 5000 List of America's Fastest Growing Companies, looking at common attributes that successful companies possess.
