At IFA 2025, AMD’s Senior Vice President and General Manager for the Computing and Graphics Group, Jack Huynh, shared his perspective on the future of artificial intelligence. Speaking at a closed press roundtable, Huynh suggested that AI has far greater potential than many people currently believe, arguing that society has only seen the earliest stages of what is possible.
“I still think we’re in the early innings of AI PC, and there are still many, many innings left to play,” he said, reflecting on the rapid pace of AI development. Over the last 12 to 15 months, text-to-image generation has quickly expanded into text-to-video, with systems now also capable of producing video with integrated voice.
While some consumers and industry watchers have started to express fatigue from constant discussion of AI, Huynh believes the technology is still underappreciated. “Many people think AI is overhyped – I personally think it’s underhyped,” he explained. “I’m looking at development factors and what’s possible. The progress is exponential.”
A long-term vision for AI
Huynh emphasised that AMD’s focus is not on short-term developments over the next few months but on what AI could achieve in the next three to five years. “We’re working on things that haven’t been invented yet,” he said, pointing to AMD’s ambition to shape innovations that could take years to become mainstream.
Although many new laptops, such as Acer’s recently announced Swift Air 16, are now shipping with AI assistants like Microsoft Copilot, Huynh argued that meaningful applications remain limited. However, he expects this to change, predicting that the most transformative use cases are still to come.
According to Huynh, the goal is not simply to enhance existing software but to create entirely new capabilities that could benefit society more broadly. He expressed confidence that AI “could be a great tool to advance the human race,” though he acknowledged it may take time before this potential is fully realised.
What comes next for AMD
Looking ahead, AMD is preparing to outline its vision for AI on a larger stage. The company confirmed that its Chief Executive Officer, Dr Lisa Su, will deliver the opening keynote at CES 2026 in Las Vegas. The keynote is scheduled for 5 January 2026 at 6:30 pm PT in the Palazzo Ballroom at the Venetian Hotel.
This presentation is expected to reveal more details about AMD’s long-term plans for AI, setting the tone for the company’s next phase of innovation. Industry observers will be watching closely as competition in the AI space intensifies. In recent weeks, Razer introduced a new AI tool for game developers, while OpenAI announced plans to integrate ChatGPT into iPhones as a replacement for Siri.
With momentum building across the sector, AMD’s approach suggests that AI has only begun to show its potential, and the most significant breakthroughs may still be years away.
