ASUS today announces the honor of Laptop Mag recognizing the company as the world’s best laptop brand for 2020, with the highest scores and across-the-board praise for product review, innovation, design, value and selection. The publication commented that “ASUS is a laptop maker that is known for state-of-the-art innovation.”
The excellent results of the awards for innovation and design reflect the strong commitment of ASUS to providing users with leading-edge solutions and exceptional designs. Many PC brands outsource product design, yet ASUS leverages in-house design and R&D teams to create products based on the user-centric concept of Design Thinking, which thoroughly considers the various needs of different user types, usage scenarios and regional characteristics. ASUS Design Thinking continues to deliver incredible user experiences and promotes the ongoing evolution of ASUS product design and innovation.
ASUS Design Thinking has fostered numerous groundbreaking designs, including the ASUS ZenBook Duo (UX481) and the ASUS ZenBook Pro Duo (UX581), which are ultraportable laptops with a secondary touchscreen that were praised by Laptop Mag as two examples of “killer innovation” from ASUS. Spanning different laptop categories, the publication also acclaimed several ASUS laptops as the best laptops this year, including the ASUS ExpertBook B9450, the ASUS VivoBook S15 (S533) and the ROG Zephyrus G14 (GA401). Combining military-grade durability standards and a thin, light design, the ASUS ExpertBook B9450 provides business professionals with over 16 hours of battery life and exceptional performance. The ASUS VivoBook S15 (S533) is a sleek ultraportable laptop with the innovative ASUS ScreenPad 2.0, unconventional colour-blocking designs and four-sided NanoEdge displays. ROG Zephyrus G14 combines unparalleled performance, a long-lasting battery and ROG aesthetics into a dynamic 14-inch gaming laptop.
Each year, Laptop Mag’s expert editorial team surveys the entire laptop market, evaluating and judging each brand against multiple criteria across reviews, design, support and warranty, innovation, value and selection. The scores are then tallied to determine a winner, and ASUS is the clear victor this year.