Firefox adds AI controls to mobile browsers

Mozilla has introduced new artificial intelligence controls for Firefox on mobile devices, giving users greater choice over how AI features operate on their smartphones and tablets. The update arrives as part of the Firefox 151 release for both iOS and Android.

The move comes at a time when major technology companies are rapidly expanding AI tools across their products. On the same day Google unveiled a series of AI-related announcements at its I/O developer conference, Mozilla took a different approach, focusing on user control and transparency.

Firefox users can now turn off all generative AI functions through a single switch within the browser’s settings. The update also allows people to choose which AI-powered tools remain active, offering more detailed control over individual features.

Mozilla focuses on user choice

The new controls expand on similar AI management tools that Mozilla previously introduced for Firefox desktop users in February. By bringing the feature to mobile devices, the organisation is aiming to provide a more consistent browsing experience across platforms.

Mozilla’s approach differs from many technology firms that have increasingly embedded AI into products with limited opt-out options. The company’s latest update highlights growing consumer concerns about privacy, transparency, and the broader role of artificial intelligence in daily digital activities.

Several AI-powered features already exist within Firefox. These include translation tools and voice search capabilities designed to improve convenience and accessibility for users. Some of these functions are also included in the latest mobile release.

The company has not indicated plans to remove AI from Firefox entirely. Instead, the focus appears to be on giving users the ability to decide how much AI interaction they want within the browser.

Mozilla, which operates as a nonprofit organisation, has often positioned itself as an advocate for user rights and open internet standards. The addition of broader AI controls reflects increasing industry discussions about responsible AI deployment and user consent.

AI concerns continue to grow

The release comes amid wider public debate over the rapid expansion of generative AI technologies. Many companies have introduced AI-powered assistants, search tools and automated content systems over the past year, often integrating them directly into existing products.

However, some users and privacy groups have raised concerns about the amount of personal data required to support these tools. Others have questioned whether consumers are always clearly informed about how AI systems function or how their data is processed.

Mozilla’s latest Firefox update may appeal to users seeking more flexibility in managing these technologies. By offering both a complete AI shutdown option and selective feature controls, the browser gives users more direct oversight of their browsing experience.

Technology companies have faced increasing scrutiny over AI transparency, particularly as generative AI becomes more deeply integrated into online services. Mozilla’s decision to make AI settings more visible could place additional pressure on competitors to offer similar levels of control.

The browser developer has not provided detailed figures on how many users are expected to use the new controls. However, interest in AI management tools has grown as awareness around digital privacy and online security continues to increase.

Mozilla expands involvement in AI safety

Beyond browser features, Mozilla has also been active in broader conversations surrounding artificial intelligence and cybersecurity. The organisation recently drew attention for its participation in Anthropic’s Project Glasswing initiative.

The project explores both the risks and opportunities associated with AI in cybersecurity environments. Mozilla contributed insights into how artificial intelligence can be used to identify online threats while also recognising the ways malicious actors may exploit the same technologies.

Cybersecurity experts have increasingly warned that AI systems could be used to automate scams, phishing attacks and other forms of cybercrime. At the same time, AI tools are also being developed to strengthen threat detection and improve digital defence systems.

Mozilla’s involvement in projects such as Glasswing aligns with its broader strategy of promoting safer, more transparent technology use. The organisation has frequently advocated for responsible innovation and stronger protections for internet users.

The Firefox 151 release demonstrates how technology companies are beginning to balance AI innovation with growing consumer demand for greater control. While AI-powered tools continue to expand across the technology sector, Mozilla’s latest update suggests that flexibility and user choice may become increasingly important features in future software development.