Happie expands into massage chairs with launch of Cloud series in Singapore

Happie, a Singapore-based home wellness brand, has introduced its first massage chairs, marking a strategic expansion beyond water and air purification into restorative home comfort. The new Cloud series comprises two models, Cloud and Cloud 9, and signals the company’s intent to position itself as a broader home wellness specialist.

Founded in 2022, Happie built its reputation on tankless hot-and-cold water dispensers, undersink filtration systems and air purifiers for residential and commercial spaces. The company is now extending that ecosystem to include massage technology, aiming to make everyday self-care more accessible within the home.

The launch is endorsed by local brand ambassador Zoe Tay and represents what the company describes as a significant milestone in its brand evolution. The Cloud series has been developed with a focus on design, pricing and advanced features to support relaxation and recovery in modern households.

Cloud 9 focuses on advanced massage engineering and personalisation

The flagship Cloud 9 model is powered by a 4D + 3D Dual Core ‘V’ Massage Engine and features 36 airbags with 3D wrap-around inflation. The system is designed to adapt to the user’s body shape and muscle tension, adjusting roller speed and rhythm to simulate the movements of a professional massage therapist.

To enhance circulation and muscle recovery, Cloud 9 incorporates heated jade rollers, which are known for thermal stability. The chair also includes a Piano-Style Spa Massage function for the arms, applying alternating pressure from the upper arm down to the fingertips. Smart Auto Foot Circumferencing technology measures foot size to allow the airbags and rollers to target reflexology points more precisely, including the toes.

A Heat Therapy Shawl using carbon fibre heating technology extends warmth across the shoulders, chest, abdomen and waist. This is designed to relieve back discomfort, reduce muscle stiffness and support overall relaxation. The model has received the Italian A’Design Award and holds 15 national patents, reflecting recognition of its engineering and design credentials.

Cloud 9 also integrates Dual Intelligent AI Detection with a 4-Index Human Health Assessment. This system reads blood oxygen levels, heart rate, fatigue indicators and micro-circulation data. Based on these readings, the chair can recommend or generate personalised massage programmes. Users can also select from 20 pre-programmed modes, including options inspired by traditional Chinese and Thai massage techniques, stress-relief sequences and sports-recovery routines.

Cloud targets everyday decompression with space-conscious design

The more accessible Cloud model shares the 4D + 3D Dual Core ‘V’ Massage Engine but uses 44 airbags with 3D wrap-around inflation to provide full-body coverage from shoulders and chest to arms and legs. Waist and calf heating functions are designed to accelerate muscle relaxation and improve oxygen and nutrient delivery, supporting relief from stiffness and fatigue.

Cloud includes a Zero Gravity Recline feature that positions the body at a 118° angle, with the legs raised at 135° relative to the torso. This configuration elevates the legs above heart level, reducing spinal pressure and allowing the airbags and rollers to operate more effectively. The chair’s Zero Space Design requires only 10cm of wall clearance for full recline, making it suitable for compact urban homes.

For lower body care, the Heated Advanced Foot Spa Therapy combines kneading, rubbing and scraping motions with multi-directional foot rollers and gentle stretching. The system is designed to target calf muscles, stimulate acupressure points and support knee joint health.

Both Cloud and Cloud 9 incorporate Body Shape Detection technology, which scans the spine, shoulders and posture to ensure that massage movements align accurately with the user’s frame. An i-OPEN Flexible Rail system supports spinal stretching, while V-shaped rollers follow the contours from shoulders to waist. Dual-Track Technology merges S-Track and L-Track systems, extending coverage from the neck down to the hips and thighs and enabling simultaneous upper and lower body massage within a 20-minute session.

Connected features and launch promotions

Beyond massage mechanics, the Cloud series includes integrated lifestyle features such as a touch-screen controller, Bluetooth speakers, wireless fast charging, USB charging ports, AI voice control and negative oxygen ion purification. The chairs can recline to a 166° lying angle for rest, and an adjustable head cushion allows for targeted neck massage when detached.

In terms of design, Cloud 9 is available in Cashmere Sand and Midnight Graphite, while Cloud comes in Ivory Cream and Glacier Grey. The models retail at S$13,888 and S$6,888 respectively. For a limited period, celebratory launch prices are set at S$11,888 for Cloud 9 and S$5,888 for Cloud, each bundled with a complimentary air purifier.

From 1 March to 31 March, additional discounts apply, bringing Cloud 9 to S$8,888 and Cloud to S$4,888. Customers participating in the trade-in programme can receive rebates of up to S$2,000 for Cloud 9 and S$1,000 for Cloud. The chairs are available at the Happie Home Studio in Tampines 1, the Happie Experiential Showroom at Sims Lane, a counter at Takashimaya Department Store, as well as through the brand’s online store and official Shopee platform.