Brand equity is an extremely important part of your business development, but remains notoriously difficult to measure and cultivate. For several decades, marketers have relied on Professor Keller’s customer-based brand equity pyramid in order to better understand brand equity, as the pyramid simplifies this concept and makes it easier to understand. From brand identity at the bottom of the pyramid to brand resonance at the peak, the graphic from Chattermill below breaks down Keller’s brand equity pyramid step-by-step, along with actionable tips for implementing this model in your business.
By designing websites that adapt to any device, designers and developers could future-proof their work
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business
Almost every new client these days wants a mobile version of their website
The days of designing a website for a single desktop screen are well and truly over