After more than a year ramping up its privacy protections, Firefox will now stop thousands of web trackers by default, preventing advertisers and publishers from tracking you across the web. This move will mean that traffic data may be affected when visitors are using the latest version of Firefox. It will also speed up the browser and keep users’ web behavior more private while pushing advertisers toward less invasive practices.
Privacy problems like data breaches and Facebook’s Cambridge Analytica scandal have affected millions of people around the world. Controlling how browser places cookies can help by making it harder for companies to track users across websites. But this will also ultimately let businesses lose valuable information that they can use to understand their visitors.
In this digital era, it can’t be disputed how vital Google Analytics’ data is for businesses and website owners. And how much they are leveraging them to do targeted marketing.
Despite this, traffic from users on other browsers can still be tracked as usual. Users can also opt to disable the feature and choose for different levels of blocking.
It was noted that Mozilla is not the first to enable the feature by default. Apple’s Safari has blocked third-party cookies a couple of years ago and more recently added a feature called intelligent tracking prevention that goes even further, preventing websites from tracking the user one day after they first interacted with the site.