Samsung has officially set the date for its next big reveal. On January 22 at 10 a.m. PT, the tech giant will host its highly anticipated Unpacked event. You can watch the live stream through Samsung’s official website and YouTube channel.
This announcement teased during Samsung’s recent CES press conference, has sparked excitement across the tech world, particularly with the promise of the Galaxy S25 series. Here’s everything you can expect from this upcoming event.
Pre-orders come with a bonus
If you’re eager to grab the latest Galaxy S25, Samsung gives you an extra incentive. You’ll earn US$50 in Samsung store credit by reserving your device before the event. The pre-order campaign has already begun; you can find all the terms and conditions on Samsung’s website.
The timing follows Samsung’s established release cycle for its flagship devices. Traditionally, the Galaxy S series launches early in the year, while the foldable series takes centre stage in the summer.
Galaxy S25 series: What’s new?
The Galaxy S25 line-up will include three models: the S25, S25+, and S25 Ultra. As with previous releases, the Ultra will stand out as the premium option, continuing its role as the successor to the Galaxy Note series.
Leaks and rumours suggest that the S25 design closely resembles its predecessor, the S24, with a few key differences. A slimmer profile appears to be the most notable change, with reports indicating that the device’s thickness will be reduced by 1 to 2 millimetres.
Inside, the S25 is likely to feature Qualcomm’s Snapdragon 8 Elite chip, first unveiled last October. While international variants may include different processors, US models must stick with this advanced chip, ensuring powerful performance and efficiency.
Samsung is also focusing heavily on artificial intelligence (AI) integration. The Galaxy S25 will showcase the company’s latest AI advancements, helping to distinguish its offerings from Google’s Gemini features, which are available across Android devices. Last year’s Circle to Search feature debuted on the Galaxy S24, highlighting Samsung’s push to lead in AI technology.
Possible surprises at Unpacked
While the Galaxy S25 is the show’s star, Samsung may also introduce other products. A new version of the Galaxy Ring wearable could appear, although its predecessor received mixed reviews.
Another potential reveal is Project Moohan, a cutting-edge extended reality headset developed in collaboration with Google. This project reflects Samsung’s ongoing investment in immersive technology, but details remain scarce.
With just a few days to go, anticipation is building for Samsung’s January 22 event. Whether you’re a tech enthusiast or simply curious about the Galaxy S25, the event promises to deliver exciting updates.
