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The unveiling of Stream Deck’s new paid app marketplace

Stream Deck's new marketplace allows creators to sell digital assets directly to device owners with latest software updates enhancing user interaction.

Elgato has recently rolled out a new Marketplace, paving the way for a unique app store platform tailored for gadgets like the button-rich Stream Deck and Wave Link. This new development allows individuals to market their plug-ins, such as the Bubble Deck app, graphics, digital overlays, emotes, and digital audio effects directly to the owners of these gadgets.

Acquired by Corsair in 2018, Elgato invites those keen on creating items, providing a platform to connect with millions of new customers. The creators can set their pricing, guaranteeing they will receive “at least” 70 per cent of the earnings from each transaction. 

Transition and added features in the Marketplace

The Marketplace was introduced in beta for Wave Link owners earlier this summer. A recent update has extended access to Stream Deck users as well. This update facilitates logging into an Elgato account, which syncs purchased software and whatever software you've previously installed. Elgato mentions that this account “syncs many asset types automatically, making setup easier and faster,” although it remains vague on which assets won't be covered.

With this advancement, it's important to mention that the existing Stream Deck App Store, native to its software and devices, will be phased out. According to Elgato's FAQ, your Deck and plug-ins will remain functional even without installing the new software; they will miss out on any updates since updated assets will only be accessible through the Marketplace.

Implications and enhancements for the user experience

According to The Verge's review of Stream Deck Plus last year, a significant portion of its functionality stemmed from developers operating without a means to monetise their contributions. The inception of this Marketplace now provides a channel for these developers to earn from their efforts. However, the full impact of centralising access via the Marketplace on the Stream Deck software creators' community still needs to be seen.

Bridging the gap between Makers and creators

The most significant shift perhaps comes for community sellers, dubbed “Makers”. Previously, Makers spread their digital creations across numerous websites, often facing challenges in attracting an audience. The introduction of Marketplace now enables them to connect directly with creators within their frequently used , exposing them to millions of potential customers. This shift unveils more chances to gain visibility, establish a brand, and generate income—all through a single, user-friendly platform. Although a comprehensive set of product tools is yet to be fully developed, a lively Maker community is already actively engaging on Elgato's Discord.

For now, creators and Makers can begin their exploration of the Marketplace to unlock the world of possibilities it brings.

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Nurin Sofia
Nurin Sofia
Nurin Sofia is a news editor at Tech Edition. Her interest is in technology and startups, occasionally crunching news for gaming. Sofia enjoys playing video games, going on bike rides, and gardening when she isn't behind a keyboard.

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