TrendLife launches Kaleida with separate AI profiles for family members

TrendLife, the consumer business unit of Trend Micro, has launched Kaleida, an AI service that gives family members separate profiles under a single subscription alongside built-in privacy, security and parental controls. Positioned by the company as the industry’s first AI service designed specifically for family use, the platform is available in lite, standard and plus plans, with pricing starting at S$14.00 per month for up to four family members.

The launch follows TrendLife’s “AI and Family Life” study, conducted online in July 2026 among 6,695 consumers across Australia, Japan, Singapore, Taiwan, the UK and the US. Findings from the research highlighted widespread hesitation among parents regarding household technology adoption, with 56% identifying the privacy and security of personal information as a primary concern when using AI at home. A further 45% were concerned about family members becoming too reliant on AI, while 24% cited the lack of family-specific features or safeguards in current AI models. Cost also presented a notable concern for 21% of respondents.

Separate profiles within one family account

Kaleida’s Family Intelligence feature provides each family member with an individual AI profile configured to their specific needs. While the profiles operate independently to preserve personal boundaries, they can share relevant household information, including calendars, needs and plans. Currently available as a preview, the service is designed to combine these distinct profiles with shared household coordination, allowing family members to use their own AI whilst drawing on common domestic schedules.

Smart Routing provides access to multiple AI models through the same subscription. To streamline performance, Kaleida automatically directs each individual request to whichever model it considers most suitable for the task.

Privacy and security controls cover AI interactions

To safeguard household data, Privacy Shield is designed to detect personally identifiable information and mask it before a prompt reaches an AI model. This mechanism ensures that the underlying question can still be processed effectively, while sensitive identifying details are withheld from transmission. In addition, Kaleida includes a dedicated Security Layer that TrendLife says can filter phishing attempts, monitor the dark web for family data and generate alerts when a family member is targeted by a scam. Actions taken by Kaleida itself undergo the exact same security screening.

Learning Buddy applies a different approach to children using the service, encouraging further engagement with a question instead of simply supplying a direct answer. Parents can also receive weekly insights into how their children interact with AI, with TrendLife describing these reports as focusing on how children think with AI rather than showing parents what they say to it.

Frank Kuo, Chief Consumer Business Officer of TrendLife, linked Kaleida’s design directly to broader concerns about privacy, dependence on AI and household costs. “AI is quickly becoming part of everyday family life, but no AI tool has been designed with the family in mind,” said Frank Kuo, Chief Consumer Business Officer of TrendLife. “Every parent wants their family to benefit from AI, but they’re worried about what it might cost them, their privacy, their kids’ ability to think for themselves, or their wallet. Kaleida was built to answer all of those concerns at once. It’s not one AI account for the whole family to share. It’s an AI for each family member, working together, with the same protection engine that has guarded Trend customers for nearly four decades built into every interaction Kaleida makes.”