In the ever-evolving world of smartphones, a surprising partnership might be on the horizon. Reports indicate that Apple is considering a significant move away from its current search engine arrangements with Google, eyeing instead the tech giant's advanced AI engine, Gemini, to elevate the iPhone's artificial intelligence capabilities. This move could redefine user experience on Apple devices, introducing cutting-edge AI features to its upcoming iOS 18 and iPhone models.
A partnership in the making
Behind the scenes, “active negotiations” are reportedly underway between Apple and Google, aiming to bring Gemini's AI prowess to the iPhone. This collaboration focuses on licensing Gemini to empower new AI features expected to grace iOS 18 and the iPhone this year. However, details regarding this deal's terms, branding, and rollout remain in the air. Apple has also talked with OpenAI, suggesting a broad search for AI enhancements.
For those out of the loop, Gemini represents Google's latest leap in AI technology. Hailed as their “most capable and general” AI model, Gemini is designed to be multimodal and scalable, functioning across various platforms, from data centres to mobile devices. The forthcoming Pixel 8 Pro is slated to be the first smartphone engineered to harness the power of Gemini Pro, promising a versatile performance across a broad spectrum of tasks.
Apple's AI ambitions
Apple's interest in artificial intelligence is hardly a secret. During its last earnings report, the company teased its enthusiasm for unveiling ongoing AI projects later in the year. Previous rumours, including a Bloomberg report from July 2023, suggested Apple's experimentation with ChatGPT-like tools and other generative AI technologies. Furthermore, whispers of an enhanced Siri equipped with generative AI capabilities have been circulating, with a potential reveal at WWDC 2024 in June.
Adding to its AI arsenal, Apple recently acquired DarwinAI, a Canadian startup specialising in optimising AI systems for speed and compactness. This acquisition joins a list of 32 AI startups Apple purchased last year, underlining its commitment to advancing AI technology.
The future of AI on iPhone
As the tech community eagerly anticipates further details, the potential partnership between Apple and Google over Gemini and Apple's ongoing AI enhancements signifies a pivotal moment in smartphone AI technology. With the introduction of advanced AI features, the iPhone is poised to set new benchmarks for user experience, making everyday tasks more intuitive and seamless. The outcomes of these discussions and developments are keenly awaited, promising to usher in a new era of smartphone intelligence.
