Apple has finally launched a browser version of its App Store, allowing users to browse applications directly from the web for the first time. The new online storefront, available via apps.apple.com, transforms what was once an informational page into a functional web-based version of the App Store.
A long-awaited addition to Apple’s ecosystem
For years, Apple’s App Store has been a central part of the company’s ecosystem, serving as the main platform for downloading and managing apps across iPhones, iPads, Macs, and other Apple devices. However, until now, users who visited the App Store link through a browser were redirected to a static webpage offering details about the App Store rather than the store itself.
The update marks the first time that Apple users can explore the App Store directly through a web browser. It’s a significant change considering that the first App Store was launched 17 years ago, in 2008. In the fast-moving world of technology, that is an unusually long time for such a feature to appear.
The move suggests that Apple is expanding access to its digital marketplace, allowing users to browse apps without needing to open the App Store app on a specific device. While Apple has not issued a formal statement about the update, it reflects a growing emphasis on web accessibility and platform flexibility across its services.
Familiar design and functionality in a browser format
The browser-based App Store closely mirrors the interface of its app counterpart. Upon visiting the website, users can select their preferred hardware platform—such as iPhone, iPad, Mac, Apple Watch, or Apple TV—from a dropdown menu on the top left. This allows them to browse apps specific to each device type, regardless of the platform they are using to access the site.
A search bar and a detailed list of app categories make it easy to navigate through the catalogue. Each listing includes an app’s name, icon, description, and user rating, just as users would expect from the in-app version. However, instead of purchasing or downloading directly from the browser, users are prompted to open the app’s page in the App Store on their device to complete the process.
This web version effectively serves as an online catalogue rather than a full purchasing platform. Still, its arrival offers users more flexibility in discovering new apps, whether they are browsing on a non-Apple device or prefer using a desktop browser.
A small change with big convenience
While some may question why Apple has waited nearly two decades to introduce a browser-based App Store, the change could benefit both users and developers. It provides a more convenient way for users to share app links, explore software options, and compare products without needing to switch devices. For developers, it could also help drive visibility for their apps outside of Apple’s ecosystem, potentially leading to increased downloads.
Although it remains to be seen how frequently people will use the browser version compared to the native app, its launch highlights Apple’s gradual move toward greater web integration. For many loyal Apple users, it’s a simple but long-overdue improvement that aligns with modern browsing habits.
