Apple has reportedly resumed discussions with OpenAI, the developers behind the notable ChatGPT, to implement new AI features in the upcoming iOS 18, a Bloomberg report suggests. Alongside developing its own advanced language models, Apple's current negotiations with OpenAI focus on incorporating a chatbot or search function into their systems. Bloomberg's Mark Gurman shared that these discussions are pivotal as Apple also explores similar technologies with Google for their Gemini chatbot.
The Cupertino-based tech giant continues its conversations with Google about licensing Gemini for iOS 18. According to Bloomberg, these discussions remain active, leaving Apple's final decision open-ended. Gurman speculates that Apple might opt to integrate AI solutions from either one or both tech behemoths, or possibly neither.
Despite the buzz in Silicon Valley about AI, Apple has maintained a low profile about its ventures in this field. However, subtle hints suggest they have significant developments underway. In a February earnings call, CEO Tim Cook expressed enthusiasm about ongoing AI projects, promising more details later in the year. The company also recently launched the M3 MacBook Air, touted as the “world's best consumer laptop for AI,” and plans to release more AI-focused laptops and desktops within the year. Additionally, Apple has introduced several open-source large language models designed to operate directly on devices, bypassing cloud dependency.
The reliability of generative AI, which is known for its occasional inaccuracies and fabricated responses, remains a concern. This has been evidenced by mixed reactions to AI-integrated devices like the Humane AI Pin, which faced critical reviews, and the Rabbit R1, whose utility is yet to be validated.
Further insights into Apple's AI strategies are expected to be unveiled at the Worldwide Developers Conference (WWDC) scheduled for June 10.
