Saturday, 6 September 2025
28.8 C
Singapore
32.4 C
Thailand
29 C
Indonesia
28.1 C
Philippines

Google explains if link value change with age

Recently, John Mueller from Google addressed the topic of whether the value of inbound links goes down or up with time. As a site owner asked on Google Webmaster Central Hangout, asked does link value depreciate with age? Theoretically, that would mean that the longer a link exists, the less valuable it becomes. Well, that’s […]

Recently, John Mueller from Google addressed the topic of whether the value of inbound links goes down or up with time. As a site owner asked on Google Webmaster Central Hangout, asked does link value depreciate with age?

Theoretically, that would mean that the longer a link exists, the less valuable it becomes. Well, that’s not the case. It is also incorrect to say that a new link is inherently not as valuable as an old one. It all comes down to how relevant the content on the link is.

The value of a link over time

Google does not precisely keep track of the age of a link, and so it does not assign its value with age. The value of a link can and does change, but it is not because of its age but because of how a site evolves.

For instance, a link that was built today could be more significant if it is featured in a highly relevant news article. However, the value of that link will go down as the news article become less and less relevant.

Does link value always depreciate?

If a link appears on an article that retains its relevancy with time, the link will always be relevant. So, logically, the value of a link could also increase over time, depending on how the content evolves over time.

For example, if a link were placed within a piece of article that does not gain attention when it is first published, that link would have small value at the beginning, but if the value of the link could rise if the content becomes more important with time.

With that in mind, there is no hard and fast rule which is used to determine the value of links based on how new or old they are.

Hear the full question and answer in the video below:



Hot this week

Singapore Polytechnic partners ESGpedia to strengthen sustainability efforts for local businesses

Singapore Polytechnic and ESGpedia partner to help Singapore businesses cut emissions, boost energy efficiency, and support the Green Plan 2030.

Meta reportedly explores using rival AI models to enhance its apps

Meta is exploring the use of AI models from Google and OpenAI to enhance its apps while advancing its own Llama AI technology.

FIFAe partners with Lenovo to power FIFAe Finals 2025 in Riyadh

FIFAe partners with Lenovo to power the FIFAe Finals 2025 in Riyadh, featuring top esports teams competing on Legion gaming devices.

Kahoot!: Enabling the future of learning across APAC through AI, localisation and cross-sector engagement

Kahoot! expands in APAC with AI-powered tools, localised content, and a cross-sector strategy to meet the region’s evolving learning needs.

Escape from Tarkov set to launch on Steam as full release approaches

Escape from Tarkov will launch on Steam ahead of its 1.0 release in November 2025, following years of beta testing and controversy.

How SEO is evolving into educating AI engines in 2025

SEO has evolved into educating AI assistive engines, with clarity, credibility, and consistency key to building algorithmic trust.

Bose unveils second-generation QuietComfort Ultra headphones with lossless USB-C support

Bose launches its new QuietComfort Ultra headphones with USB-C lossless audio, longer battery life, and enhanced noise cancellation.

Lenovo unveils Smart Motion Concept laptop stand at IFA 2025

Lenovo unveils the Smart Motion Concept laptop stand at IFA 2025, featuring automatic movement, cooling fans, and accessibility benefits.

Huawei unveils second-generation tri-fold smartphone ahead of Samsung

Huawei launches its second-generation tri-fold Mate XTs with a faster chip, upgraded cameras, and stylus support, starting at US$2,520.

Related Articles

Popular Categories