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Google’s annual tech festival will focus on artificial intelligence

Discover what's in store at Google I/O 2024, focusing on AI innovations and potential new hardware. Watch the livestream on May 14.

Google is gearing up for its yearly highlight, the Google I/O developer conference, set to kick off next week with a strong emphasis on artificial intelligence (AI). Over the past year, the tech giant has unveiled Gemini, a potent new AI model designed to rival OpenAI’s ChatGPT. Alongside Gemini, Google has actively developed and tested enhancements across its suite of services, including Search, Google Maps, and Android. The upcoming conference is anticipated to dive deep into these advancements.

The event begins on Tuesday, May 14, at 10 a.m. PT or 1 p.m. ET, featuring a keynote that promises to captivate tech enthusiasts for several hours. Those interested can watch the livestream on Google’s official website or through its YouTube channel. The broadcast will also include a version with American Sign Language interpretation to cater to a broader audience.

AI takes centre stage

This year’s conference will heavily focus on integrating AI into everyday applications. Google’s Gemini, despite its controversial inception, and the smaller Gemma model has been at the forefront of this effort. A significant portion of the keynote is expected to explore how Google is blending generative AI with its search engine capabilities. This includes pilot features like AI-driven conversation practice for English learners and AI-powered image generation for online shopping experiences.

Moreover, Google plans to transform smartphones into more sophisticated AI devices. New generative AI features are being developed for various apps, aiding tasks such as dining, shopping, and locating electric vehicle chargers on Google Maps. One notable feature in testing involves AI making phone calls to businesses and remaining on hold until a human responder is available.

The future of Google’s hardware

While AI advancements steal the spotlight, hardware developments are also on the agenda. Speculation surrounds the introduction of a new digital assistant named “Pixie,” powered by Gemini and equipped with multimodal capabilities, like recognising objects from photos for learning or shopping directions.

Despite the market presence of competing devices like the Rabbit R1 and Human AI Pin, which struggle to establish their niche, Google’s innovations could further challenge their viability. The company might also spotlight existing hardware, like the readily available Pixel 8A and the revamped, more affordable Pixel Tablet.

While new hardware announcements might be minimal, leaks suggest potential previews of the Pixel 9 and a redesigned Pixel Tablet 2. There’s also buzz around a possible rebrand of the Pixel Fold into the Pixel 9 Pro Fold, hinting at more surprises in store.

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