Tuesday, 16 September 2025
27.3 C
Singapore
26.9 C
Thailand
19 C
Indonesia
27.1 C
Philippines

Google’s payment to Apple: 36% of Safari ad revenues

Google pays Apple 36% of Safari search ad revenues, a confidential figure revealed during a DOJ trial, highlighting the tech giants' intricate relationship.

Google has been found to pay Apple a significant 36% of the advertising revenue generated from Google searches on Apple’s Safari browser. This previously confidential detail was disclosed by University of Chicago economics professor Kevin Murphy during his testimony in Alphabet’s ongoing trial with the Justice Department in Washington. Bloomberg first reported this revelation on Monday.

Tech giants under scrutiny

This information casts new light on the relationship between Google and Apple, two of the world’s largest tech companies. Their partnership has been the subject of antitrust investigations in recent years. The Department of Justice (DOJ) accuses Google of using its substantial resources to maintain its dominance in the market. This includes paying large sums to companies like Apple to ensure Google remains the default search engine on popular devices like iPhones, iPads, and Macs. In 2021, it was reported that Google paid Apple approximately US$18 billion for this default status, according to a New York Times article.

Concerns over public disclosure

Last week, both Google and Apple expressed concerns about publicising their agreement’s specifics. Google argued in a court filing that revealing more details could “unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.”

The financial impact

While the exact amount of advertising revenue Google earns from Safari searches is unknown, given Google’s total revenue of US$279.8 billion in 2022, with a significant portion from advertising, the 36% paid to Apple could easily amount to tens of billions of dollars.

Hot this week

China launches anti-dumping probe into US analogue chip suppliers

China launches anti-dumping probe into US analogue chip imports, boosting prospects for domestic chipmakers amid rising demand.

Canon unveils next-generation video production equipment to elevate cinematic storytelling

Canon launches EOS C50, RF85mm f/1.4L VCM, and CN5x11 IAS T R1/P1 to support next-generation video production and storytelling.

OpenAI signs reported US$300 billion cloud deal with Oracle under Project Stargate

OpenAI has reportedly signed a US$300 billion cloud deal with Oracle under Project Stargate, one of the largest agreements of its kind.

Garmin unveils new Edge cycling computers and Rally power meters

Garmin launches Edge 550 and 850 cycling computers and Rally 110 and 210 power meters, offering advanced training, safety and performance tools.

My Arcade launches Atari Gamestation Go handheld with over 200 retro games

My Arcade unveils the Atari Gamestation Go handheld with over 200 retro games, launching in North America this October for US$179.99.

Biwin unveils Mini SSD, a tiny storage device that could replace microSD cards

Biwin launches Mini SSD, a tiny yet powerful storage device that could replace microSD cards if industry standards are adopted.

Apple brings major upgrades to Powerbeats Pro 2 with iOS 26

Apple adds heart rate, fitness, and smart usability upgrades to Powerbeats Pro 2 with iOS 26, launching on 15 September.

UltraGreen.ai secures US$188 million anchor investment at US$1.3 billion valuation

UltraGreen.ai secures US$188 million anchor investment led by 65EP, Vitruvian, and August, valuing the firm at US$1.3 billion.

ConnectingDNA launches AI-powered DNA wellness marketplace in Singapore

ConnectingDNA launches the world’s first AI-powered DNA wellness marketplace in Singapore, offering personalised health insights and secure data protection.

Related Articles

Popular Categories