Friday, 4 July 2025
28 C
Singapore
29.3 C
Thailand
22.6 C
Indonesia
28.6 C
Philippines

Google’s payment to Apple: 36% of Safari ad revenues

Google pays Apple 36% of Safari search ad revenues, a confidential figure revealed during a DOJ trial, highlighting the tech giants' intricate relationship.

Google has been found to pay Apple a significant 36% of the advertising revenue generated from Google searches on Apple’s Safari browser. This previously confidential detail was disclosed by University of Chicago economics professor Kevin Murphy during his testimony in Alphabet’s ongoing trial with the Justice Department in Washington. Bloomberg first reported this revelation on Monday.

Tech giants under scrutiny

This information casts new light on the relationship between Google and Apple, two of the world’s largest tech companies. Their partnership has been the subject of antitrust investigations in recent years. The Department of Justice (DOJ) accuses Google of using its substantial resources to maintain its dominance in the market. This includes paying large sums to companies like Apple to ensure Google remains the default search engine on popular devices like iPhones, iPads, and Macs. In 2021, it was reported that Google paid Apple approximately US$18 billion for this default status, according to a New York Times article.

Concerns over public disclosure

Last week, both Google and Apple expressed concerns about publicising their agreement’s specifics. Google argued in a court filing that revealing more details could “unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.”

The financial impact

While the exact amount of advertising revenue Google earns from Safari searches is unknown, given Google’s total revenue of US$279.8 billion in 2022, with a significant portion from advertising, the 36% paid to Apple could easily amount to tens of billions of dollars.

Hot this week

WWE 2K25 confirmed for Nintendo Switch 2 launch on 23 July

WWE 2K25 will launch on Nintendo Switch 2 on 23 July, offering full game features, new content, and multiple special editions.

Google to roll out update for Pixel 6A battery overheating next week

Google’s July 8 Pixel 6A update limits battery overheating by reducing capacity after 400 cycles, with free replacements for affected users.

Cloudflare blocks AI crawlers by default to protect online content

Cloudflare blocks AI crawlers by default to protect online content, giving creators more control and a new "Pay Per Crawl" option.

Secretlab teams up with Genshin Impact for first Liyue-inspired chair and desk collection

Secretlab reveals its first Genshin Impact collection, which includes Liyue-themed chairs and a desk inspired by Xiao, Ningguang, and the Lantern Rite.

Apple plans to launch 7 headsets and smart glasses by 2028, analyst says

Apple is planning to launch at least seven headsets and glasses by 2028, including smart glasses, a Vision Air, and updated Vision Pro models.

Xiaomi opens new store at City Square Mall and launches Shopee presence in Singapore

Xiaomi opens its ninth store in Singapore at City Square Mall and launches its official Shopee store with promotional offers across both platforms.

Tools for Humanity: Why Southeast Asia is shaping the future of humanness in the Age of AI

Southeast Asia is pioneering the future of digital identity with World ID, offering private, secure, and human-first verification at scale.

Google to roll out update for Pixel 6A battery overheating next week

Google’s July 8 Pixel 6A update limits battery overheating by reducing capacity after 400 cycles, with free replacements for affected users.

Microsoft opens pre-orders for Surface Copilot+ PCs in Singapore

Microsoft launches AI-powered Surface Pro and Surface Laptop in Singapore, with pre-orders open ahead of 15 July availability.

Related Articles

Popular Categories