Tuesday, 8 July 2025
28.7 C
Singapore
28.8 C
Thailand
19.1 C
Indonesia
29.1 C
Philippines

India-based Affle acquires Singapore’s O2O platform Shoffr

Singapore’s online to offline (O2O) platform, Shoffr, has been acquired by Microsoft-backed consumer intelligence group, Affle. The acquisition includes the business, brand name, intellectual property rights, business relationships, assets technical information, and employees of Shoffr, with effect from 19 February. Shoffr claims that the company enables online-to-offline consumer journeys by converting online engagements into in-store […]

Singapore’s online to offline (O2O) platform, Shoffr, has been acquired by Microsoft-backed consumer intelligence group, Affle. The acquisition includes the business, brand name, intellectual property rights, business relationships, assets technical information, and employees of Shoffr, with effect from 19 February.

Shoffr claims that the company enables online-to-offline consumer journeys by converting online engagements into in-store walk-ins and transactions. This is done by displaying offline retail stores’ inventories online via API and programmatic links. It also provides catalogue and order management services.

This acquisition will help to strengthen its consumer and enterprise platforms. It also allows brands to accurately attribute the effort of digital marketing on in-store traffic and transactions.

This acquisition also marks Affle’s third acquisition in the past 12 months, with Vizury in September (with an estimated US$10 million) and Markt in March to expand its O2O commerce business.

Hot this week

Blizzard winds down development for the Warcraft mobile game after layoffs

Blizzard will end new content for Warcraft Rumble after 100 staff were laid off, scaling down mobile ambitions amid broader Microsoft cuts.

WizzTutor launches AI maths tutor for Singapore students at S$2 a day

WizzTutor launches in Singapore to offer AI-powered, syllabus-aligned Maths support for secondary students at just S$2 a day.

Xiaomi opens new store at City Square Mall and launches Shopee presence in Singapore

Xiaomi opens its ninth store in Singapore at City Square Mall and launches its official Shopee store with promotional offers across both platforms.

Figma files for IPO and plans to boost AI investment

Figma files for IPO under the ticker “FIG” and plans to boost AI investment, even if it slows short-term efficiency.

Embedded LLM and AMD launch TokenVisor to boost AI monetisation for GPU neoclouds

Embedded LLM and AMD launch TokenVisor, a platform enabling monetisation and management of AMD GPU clusters for LLM workloads.

Huawei defends AI model amid claims of using third-party code

Huawei denies using third-party models to train its latest AI, despite claims from a whistleblower and rising competition in China's tech sector.

AI will make cyber defence harder unless you think like a hacker

Cyber experts warn that AI is making cyber attacks smarter, urging firms to adopt a hacker mindset and prepare through simulations.

Persona 5: The Phantom X finally arrives in Southeast Asia

Persona 5: The Phantom X launches in Southeast Asia with a fresh story, fan-favourite characters, and a special event running until July 31.

TikTok may dodge US ban with new app and ownership deal

TikTok could avoid a US ban with the launch of a new app on September 5 and a possible sale to non-Chinese investors, including Oracle.

Related Articles

Popular Categories