If you’ve considered buying a Nikon camera, now might be the time to act. Nikon has confirmed that it will raise prices on its products in the United States starting June 23, 2025. The reason? New tariffs on Chinese-made goods introduced by the US government are forcing the company to make what it calls a “necessary price adjustment.”
Although Nikon hasn’t yet revealed which specific items will be affected or by how much, it’s clear that many of its imaging products will soon cost more. That means popular models like the Z5 II may quickly carry a higher price tag, so if you’ve had your eye on a new camera, you might want to purchase before the changes take effect.
Nikon explains the impact of the tariffs
In a statement released on Friday, Nikon addressed the upcoming price changes and how it’s trying to manage the situation. “At Nikon, we remain committed to providing the highest quality imaging products and value to our customers,” the company said. “Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025.”
Nikon added that it would closely monitor any further tariff changes and adjust pricing again depending on their development. The company also thanked its customers for their understanding and assured them that it was working hard to minimise the effects of the tariffs.
This announcement comes not long after Nikon revealed during a recent financial presentation that it expects the tariffs to reduce its profits by around 10 billion yen, equivalent to roughly US$70 million. Petapixel first shared the news, which highlights just how much the tariffs could affect the company’s bottom line over the next fiscal year.
Other camera brands are also feeling the pressure
Nikon isn’t the only camera company making pricing changes in response to the tariffs. Other manufacturers have already announced similar moves.
Blackmagic Design, an Australian company known for its digital cinema cameras, recently raised prices in the US. The company also shared that the increased costs from tariffs have made its earlier plans to open a factory in Dallas, Texas, no longer possible.
Canon has also warned that price hikes are coming. During its financial report in late April, the company told analysts it was preparing to raise prices in the US and was still working out when and by how much. Canon added that these increases would apply only in the US for now, but that could change if the tariffs affect the global economy more broadly.
Sony and Leica have already increased some of their prices, and Fujifilm has responded by temporarily stopping US preorders for certain cameras, including the affordable X-M5 and the popular X100VI. Lens maker Sigma has also announced that it will raise prices, although those changes won’t take effect until June 2, 2025.
So, if you’re considering a camera upgrade or investing in new gear, you may want to shop sooner rather than later. With so many top brands raising prices and no clear end in sight for the tariffs, this trend is likely to continue for some time.
