PwC announced the launch of its AI Hub in Singapore, committing more than US$4 million over the next three years to the initiative. The AI Hub is designed to set standards for AI adoption, build local capabilities, and form strategic partnerships to support market entry and growth.
As part of the Hub, PwC is also developing an AI factory that will accelerate the creation and scaling of AI-powered solutions. The factory has already contributed to various sectors, including financial services, government, public sector, transport, and logistics.
The Hub is also looking to work closely with academic institutions like the National University of Singapore to provide hands-on training and internship opportunities, giving students a chance to develop practical AI engineering skills.
Since beginning operations in January 2025, the Hub has expanded from an initial team of three to 15 employees, including AI researchers and data scientists. PwC aims to grow the team to 20 staff members within the next 12 to 15 months.
Singapore selected as strategic base for AI growth
PwC chose Singapore as the home of its AI Hub due to the country’s strong infrastructure, stable economy, and government support for innovation and technology. The move aligns with Singapore’s ambition to remain a key hub for digital and AI development in the region.
Marcus Lam, Executive Chairman of PwC Singapore, said, “This AI Hub is a tangible commitment to deliver on our renewed purpose by leveraging AI to scale solutions for our clients and to power the transformation and adoption of AI technologies for close to 4,000 people across the firm. Singapore was the clear choice as the location for the AI Hub, given our strong infrastructure, economic stability and pro-business government policies that support innovation and technological development at scale. As a popular regional HQ hub, Singapore is the natural fit to advance PwC’s AI ambitions.”
Lam also noted that PwC’s recent global rebrand better reflects its current approach to helping clients create sustainable value and drive impactful change.
Supporting enterprise AI adoption and talent development
The AI Hub is expected to play a key role in strengthening AI capabilities within enterprises, providing a platform for experimentation and real-world application. It also contributes to Singapore’s ongoing efforts to position itself as a global leader in AI.
Jermaine Loy, Managing Director at EDB, commented, “We welcome PwC’s AI Hub in Singapore, which will build AI capabilities to support the needs of corporates, unlock in-house AI applications, and provide real-world learning opportunities for students in local educational institutes. Professional services firms like PwC are critical partners for Singapore as we accelerate AI adoption across industries. We look forward to more of such efforts that reinforce Singapore’s position as a hub for AI innovation and talent.”
Joe Atkinson, Global Chief AI Officer for the PwC Network of Firms, added, “Singapore’s AI Hub will help power the responsible and trusted development of cutting-edge and scalable AI solutions to serve the leading businesses and innovators in Singapore and across the region. The Hub helps broaden the reach of PwC’s global AI factory, which now connects talented developers and engineers across more than 40 territories in the PwC Network.”
The new Hub is part of PwC’s broader effort to help clients unlock enterprise-level AI value through programmes focused on agentic AI, strategic technology alliances, and deep industry insights supported by robust technology and data models.
