X introduces a video reaction feature similar to TikTok
X launches a new video reaction feature for iOS users as the platform continues to introduce and remove tools.
X has launched a new feature called “React with Video”, allowing users to create video responses to existing posts on the platform. The update enables users to record a video reaction that appears alongside the original post, either in split-screen or overlaid on the content being discussed.
Table Of Content
Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video.
— Nikita Bier (@nikitabier) June 2, 2026
Today we're launching a whole new way to make them:
React with Video
Tap the repost button and start recording with green screen, split screen, or… pic.twitter.com/iF3f8wctbK
The feature offers an alternative way for users to engage with posts beyond traditional reposts or quote posts. By combining original content with users’ video commentary, X aims to encourage more visual and interactive conversations across the platform.
New feature expands content engagement options
The introduction of video reactions marks another step in X’s ongoing efforts to increase user engagement through multimedia content. Similar formats have become increasingly popular across social media platforms, particularly among younger audiences who favour video-based interactions over text-only responses.
The concept itself is not entirely new. Comparable video reaction tools have been available on other social media services for several years and have become a common way for users to share opinions, commentary and reactions to trending content. By bringing a similar capability to X, the company appears to be broadening the ways users can participate in platform discussions.
At launch, the React with Video feature is available to users on iOS devices. According to a company spokesperson speaking to TechCrunch, support for Android devices and the web version of the platform is expected to arrive in the near future.
The move reflects a wider trend among social media companies seeking to expand short-form video offerings, which continue to attract strong user engagement and advertising interest across the industry.
Platform continues rollout of new tools
The launch of React with Video comes during a period of rapid product development for X. In recent months, the company has introduced several new features designed to improve the user experience and give people more control over the content they see.
Among the additions are custom timelines, which allow users to organise and follow content according to specific interests or preferences. The platform has also introduced a topic-snoozing tool that lets users temporarily hide selected topics from their feeds for up to 24 hours.
These updates form part of a broader strategy to encourage users to spend more time on the platform while offering greater personalisation. Social media companies increasingly face pressure to help users manage content overload, and features that allow temporary filtering or custom organisation have become more common across the industry.
The company’s recent focus on user controls and content discovery suggests it is continuing to experiment with new ways to improve engagement while responding to changing user expectations.
Long-standing features removed as platform evolves
While X has been introducing new functionality, it has also been removing or reducing access to several existing features. One of the most notable recent changes was the discontinuation of Communities, a feature that allowed users to participate in topic-focused groups.
Communities were positioned as a way to foster smaller, interest-based conversations within the broader platform. However, the feature struggled to gain widespread adoption and was ultimately removed as part of the company’s ongoing product changes.
The platform has also made significant adjustments affecting users who do not subscribe to its paid services. Limits on activity for free accounts have been reduced considerably. Non-paying users are now restricted to 50 posts per day and 200 replies, a substantial reduction from the previous allowance of 2,400 posts per day.
These changes highlight X’s continued shift towards encouraging paid subscriptions while refining its overall product offering. The company appears to be balancing the introduction of new engagement tools with efforts to streamline existing features and reshape how users interact with the platform.
As X continues to evolve, the success of new additions, such as React with Video, will likely depend on how widely users adopt them and whether they enhance the overall platform experience.
