NTT DATA, a leading provider of digital business and IT services, has unveiled its annual NTT DATA Technology Foresight 2025 report. This year’s edition takes a comprehensive look at the emerging global technology landscape, offering actionable insights for businesses looking to thrive in an ever-evolving digital world.
The report highlights five major trends poised to shape the future and proposes specific actions companies can take to translate these trends into growth. By collecting and analysing objective data from global markets, NTT DATA provides a forward-looking guide tailored to industry leaders navigating rapid technological advancements.
Preparing for the future
As global challenges and shifting market conditions continue to affect industries, businesses must adopt long-term strategies to maintain relevance and growth. Recognising this, NTT DATA aims to provide a clear, data-driven perspective for organisations aiming to stay competitive.
The company’s Technology Foresight series analyses the role of IT in driving business growth and delivers a roadmap for innovation. This year’s report goes beyond merely identifying trends by offering practical recommendations on how companies can act on these developments.
What’s new in 2025
The 2025 edition of the report introduces two key updates that distinguish it from previous years:
- A stronger global outlook
With NTT DATA’s Global One Team approach, the report captures insights from markets across the world, reflecting diverse perspectives and localised trends. By combining these regional findings, the company can identify precise, globally relevant trends with greater accuracy. - Actionable guidelines for next steps
Unlike earlier editions that primarily highlighted trends, this year’s report includes concrete suggestions for businesses. These recommendations outline how companies can link technological advancements to tangible business outcomes, enabling them to respond effectively in fast-changing environments.
The five key trends for 2025
The NTT DATA Technology Foresight 2025 report highlights five main trends that businesses should monitor. Each trend examines the evolving relationship between technology, business, and society, offering practical applications and future-forward strategies.
1. Enhanced humans
NTT DATA envisions a future where human capabilities are augmented beyond current limitations. With the right technology, time constraints, knowledge gaps, and task-related obstacles can be reduced or even eliminated, unlocking new potential for individuals and businesses alike.
2. Ambient intelligent experiences
This trend focuses on creating personalised customer journeys through data-driven interactions at every touchpoint. Businesses will be able to strengthen customer relationships and loyalty by delivering tailored experiences, boosting overall engagement and satisfaction.
3. Digital sustainability for economic resilience
Sustainability is no longer just an environmental concern—it is a core business priority. NTT DATA proposes that companies balance profitability with social and environmental responsibility. By leveraging digital solutions, organisations can foster economic resilience while contributing to sustainability efforts.
4. Cognitive cloud convergence
This trend imagines a world where cloud computing and AI seamlessly merge, creating limitless opportunities. With technology evolving at the intersection of data and cognition, businesses can explore innovations that go beyond traditional IT frameworks.
5. Accelerated security fusion
In a future defined by constant digital threats, security will evolve into a proactive, adaptive measure that operates invisibly yet effectively. The report envisions security becoming integrated into every system and process, allowing companies to stay one step ahead of risks.
With these trends as a foundation, the report provides practical recommendations for integrating emerging technologies into core business strategies. By acting on these insights, companies can achieve sustained growth even in uncertain times.
