Zhihu, often referred to as China’s Quora, has set itself apart with the launch of a unique AI feature. This generative AI, introduced on a recent Saturday, automatically responds to user queries, a feature that is rapidly reshaping the landscape of online consumer tools in China.
A new era with Zhida
The new feature, Zhida, meaning “direct response” in Mandarin, uses Zhihu’s extensive content archive to search, summarise, and generate answers to user questions. Zhihu’s founder, chairman, and CEO, Zhou Yuan, unveiled this AI-driven feature at an event in Beijing, signalling the platform’s commitment to leveraging cutting-edge technology.
With Zhida, Zhihu joins other Chinese tech giants in enhancing online services through generative AI. Generative AI uses algorithms to create new content, including text, audio, images, code, simulations, and videos. This innovation is similar to the technology behind ChatGPT.
Tech giants are embracing AI
Zhihu is not alone in this AI endeavor. Shenzhen-based Tencent Holdings, an early investor in Zhihu, integrated its Hunyuan large language model (LLM) into over 180 services last year. These services include the Tencent Meeting conferencing app, the Tencent Docs word processor, online advertising, and the super app WeChat.
Similarly, Alibaba Group Holding, the South China Morning Post parent company, incorporated its Tongyi Qianwen LLM into DingTalk, its enterprise collaboration app. This integration aimed to improve workplace communication efficiency. In May, Alibaba revealed that over 90,000 corporate clients in China are already using the Tongyi Qianwen LLM family.
Enhancing operations with AI
Zhihu’s chief financial officer, Wang Han, underscored the strategic role of AI in optimising the company’s operations during the first-quarter earnings call with analysts. AI has been pivotal in data analysis, assisting users in creating high-quality content, and driving website traffic. Wang reassured, “In 2024, our AI investment will be focused on the application layer. Our AI advancements have significantly improved operating efficiency across our existing businesses.”
Wang also noted that the AI-powered search function, introduced in March, has already led to a significant increase in user retention and engagement for Zhihu’s apps. This underscores the profound impact AI can have on enhancing the user experience and platform performance.
With the introduction of Zhida, Zhihu is poised to strengthen its position in the competitive online Q&A market. The integration of AI helps provide quick and accurate answers and enhances user engagement and satisfaction. As more companies in China adopt AI technologies, the landscape of online services continues to evolve, offering users more innovative and efficient tools.
Zhihu’s dedication to investing in AI and enhancing its platform through innovative solutions mirrors a broader trend among Chinese tech companies. By leading the charge in technological advancements, Zhihu aims to deliver an unparalleled user experience and maintain its competitive edge in the market.
