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Discover Amazon’s Maestro, your new AI-powered playlist companion

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Amazon Music is now offering you a new feature called Maestro, a generative AI-powered playlist feature similar to Spotify’s AI Playlist. Currently in beta, Maestro is available to a limited number of Amazon Music users in the US on iOS and Android.

How Maestro works for you

If you’re included in the beta, you can access Maestro on your home screen after updating to the latest version of the app. You can also create a new playlist by tapping the plus button. Maestro allows you to create playlists based on natural language prompts, including sounds, activities, emotions, and even emojis. For example, you can ask Maestro to create a playlist of songs that sound like the robot emoji, which might include tracks from Daft Punk. Other suggested prompts include “😭 and eating 🍝,” “Make my 👶 a genius,” “Myspace era hip-hop,” and even “Music my grandparents made out to.”

Your experience in the beta phase and future rollout

While Maestro seems ready to handle a variety of prompts, Amazon notes that the technology is still in beta, so it may not always be accurate immediately. The company has also implemented safeguards to prevent offensive language and inappropriate prompts.

Amazon plans to gradually roll out Maestro to more users. Currently, Amazon Music Unlimited subscribers can listen to Maestro playlists instantly, save them for later, or share them with friends. Prime members and users on the ad-supported free tier can listen to 30-second previews of playlists before saving them.

Earlier this month, Spotify launched a similar feature called AI Playlist for Premium members in the UK and Australia. AI Playlist functions similarly to Maestro, allowing users to create playlists based on natural language prompts.

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