Apple is reportedly preparing to release its first budget-friendly Mac laptop in the first half of 2026, marking a significant shift from its usual premium pricing strategy. According to Bloomberg, the company has begun early production of the device through its overseas suppliers, with internal testing already underway at Apple’s headquarters.
Targeting students and everyday users
The new Mac laptop is reportedly aimed at students, casual users, and small businesses — groups that typically rely on affordable laptops for basic computing tasks, such as web browsing, light photo or video editing, and document work. Apple’s intention appears to be to attract users who might otherwise purchase Chromebooks or low-cost Windows PCs, as well as those who are interested in buying an iPad but still prefer the functionality of a traditional laptop.
By offering a lower-cost Mac, Apple could widen its user base and bring more people into its ecosystem of software and services. The company is reportedly positioning the device as a practical yet accessible option, providing the familiar macOS experience without the premium price tag that has long defined Apple’s laptops.
Design and technical details
While Apple has not confirmed any specifications, reports suggest the upcoming model will feature a new design and a “lower-end LCD.” The laptop is expected to use an A-series processor similar to those found in iPhones and iPads, which reportedly delivers better performance than the company’s first-generation M1 chip.
The device will likely have a smaller screen than the current 13.6-inch MacBook Air, making it lighter and more portable. Although specific details remain limited, the combination of an A-series chip and an LCD suggests that Apple is prioritising affordability while still maintaining acceptable performance and build quality.
Competing in the entry-level market
Price will play a decisive role in determining whether the new Mac can successfully compete with the growing range of inexpensive Chromebooks and Windows laptops. Bloomberg’s report indicates that Apple may price the device “well under US$1,000,” though an exact figure has not been disclosed.
For context, entry-level Chromebooks and Windows machines often cost only a few hundred dollars, while higher-end Chromebooks typically reach around US$600. To appeal to this market segment, Apple may need to position its new laptop at a price of around US$700 or less. Such a move would represent one of the most affordable Macs ever produced, signalling a deliberate attempt to make the brand more accessible.
Industry analysts note that this timing could be advantageous for Apple. With Microsoft set to end support for Windows 10, many users and businesses with older systems will soon be seeking replacements that can run modern software securely. By introducing a low-cost Mac at this moment, Apple could capture a portion of that market and encourage long-term adoption of its hardware and services.
Although Apple has built its reputation on high-end devices, expanding into the lower-cost segment could prove a strategic decision. It would allow the company to compete directly with budget-friendly rivals and strengthen its presence in schools and workplaces where Chromebooks and affordable Windows laptops currently dominate.
