Google has unveiled a new feature designed to give users more control over the news they see in its Search results. The tool, known as “preferred sources”, allows people to prioritise articles from their favourite outlets in the “top stories” section.
Making it easier to follow trusted outlets
The “top stories” hub appears in Search when a query relates to a current event, displaying a selection of articles from across the web. With the new ‘preferred sources’ option, Google will highlight content from selected outlets more prominently in this section. In addition, the company may also display these articles in a new “from your sources” category.
The feature was initially tested in June and is now being rolled out to users in the United States and India. To use it, users can search for a topic currently in the news and click the icon next to the “top stories” label. They can then select their preferred outlets and refresh the results to see them included. There is no limit to the number of sources that can be added, and any selections made during the testing period will be automatically retained.
Expanding customisation options in Search
By enabling users to choose which publishers appear more often, Google is giving people the chance to shape their own news experience. This approach could help readers stay informed about reporting from trusted sources while still allowing them to see perspectives from a range of publishers.
The move also suggests Google is aiming to improve personalisation in Search without relying on artificial intelligence. While many of the company’s recent updates have involved AI-driven features, preferred sources is a straightforward, user-controlled option that focuses on traditional news consumption.
Google responds to AI concerns
The launch of preferred sources comes shortly after concerns were raised over the impact of Google’s AI features on web traffic. Reports suggested that AI-generated search results might be drawing clicks away from publishers. In response, Google stated that click volumes have remained “relatively stable” compared with the same period last year.
The company also said users are “increasingly” engaging with websites offering forums, podcasts, videos, and what it describes as “authentic voices.” This may indicate that despite the rise of AI in Search, audiences still value original reporting and diverse media formats.
Preferred sources are now available to users in the US and India, with no announcement yet on when it will be offered in other regions.
