Nintendo has once again made headlines with the success of its latest gaming console, the Nintendo Switch 2, which has sold nearly six million units in its first month of release. According to the company’s latest financial report, the console reached 5.82 million units sold by the end of June, an achievement that significantly outpaced the original Nintendo Switch’s launch.
Strong global launch sets new company milestone
The Nintendo Switch 2 launched worldwide on 5 June and quickly became the company’s fastest-selling console to date. Within just four days of its release, it had already surpassed 3.5 million units sold — a figure that Nintendo says represents “the highest global sales level” for any of its hardware during the same timeframe.
Demand continued to surge in the following weeks. By the end of the first seven weeks post-launch, global sell-through figures — referring to units purchased by consumers rather than shipped — had exceeded six million. This indicates that stock is moving off shelves almost as quickly as it arrives.
Nintendo has acknowledged the strain on its supply chain, noting that demand is currently outpacing availability in many regions. In response, the company is increasing production to meet global demand, aiming to prevent extended shortages during peak sales periods.
Price increase has not deterred buyers
Despite a higher retail price compared to its predecessor, the Nintendo Switch 2 has proven to be an irresistible upgrade for gamers. In Singapore, for instance, the console launched at S$719, up from the original Switch’s launch price of S$659. Nevertheless, the increased price point has not discouraged eager consumers, as evidenced by the record-breaking figures.
Nintendo has yet to provide a detailed breakdown of regional sales, but early indicators suggest a strong uptake across the North American, European, and Asia-Pacific markets. The combination of updated hardware, improved performance, and a strong lineup of launch titles appears to have played a key role in driving early sales momentum.
Tariffs could affect future pricing
Looking ahead, Nintendo may face fresh challenges due to new trade regulations. Starting 1 August, the United States has implemented a 20% tariff on imports from Vietnam, a country that serves as a major manufacturing base for the Nintendo Switch 2.
The tariff could increase production costs for consoles bound for the US market. It remains unclear whether Nintendo will absorb these costs or pass them on to consumers through higher retail prices. Industry analysts have noted that any price hike could test the resilience of demand, particularly in more price-sensitive segments of the market.
For now, however, Nintendo appears focused on maintaining production levels and meeting the overwhelming demand for its latest flagship product. With early sales figures far exceeding expectations, the Switch 2 seems well on track to become another defining success story for the Japanese gaming giant.
