Sunday, 9 November 2025
28.4 C
Singapore
25.5 C
Thailand
20.8 C
Indonesia
28 C
Philippines

Strategic AI investments give businesses a competitive edge

AI investment drives innovation and efficiency, with businesses gaining a competitive edge through strategic leadership and long-term integration.

New research has revealed that Artificial Intelligence (AI) is transforming how businesses operate, and those committed to adopting AI strategically are positioning themselves for lasting success.

A recent report from Unisys highlights that companies with structured AI strategies, robust leadership, and a long-term focus are navigating the competitive landscape more effectively. AI is no longer just a buzzword; it’s becoming a core part of many companies’ strategic plans, with 93% of executives acknowledging that leveraging AI is crucial to staying ahead in their industries.

How AI leadership saves time and drives efficiency

The study underscores the importance of leadership in AI adoption. According to the report, 86% of companies with a Chief AI Officer have reported significant time savings in their operations. This role ensures that AI implementation is prioritised and aligned with the company’s goals, enabling better results in less time.

Additionally, 89% of brand executives anticipate their AI use will increase in the coming year. This growing enthusiasm signals widespread recognition of AI’s potential to enhance efficiency, foster innovation, and differentiate businesses in competitive markets.

AI as a long-term investment

The research also illuminates how companies view AI as a long-term asset rather than a passing trend. Nearly three-quarters of executives consider AI a reliable source of actionable insights, indicating a commitment to maintaining its role in business beyond immediate projects.

One of the standout findings is that 30% of businesses with AI as a core part of their strategy report a noticeable competitive edge. This highlights that organisations with a clear vision for AI integration are reaping the rewards in terms of innovation and market position.

Approximately 60% of organisations plan to diversify their AI investments across multiple projects. By embedding AI into various areas of their operations, companies aim to ensure its impact extends beyond isolated use cases, solidifying AI as a crucial component of their overall strategy.

The path to maximising AI impact

AI is a powerful problem-solving tool that can address routine tasks and complex challenges. Brett Barton, Vice President and Global AI Practice Leader at Unisys advises businesses to approach AI with a clear strategy.

“Executives seeking a return on their AI investments should understand that AI is designed to help solve problems – from mundane tasks to complex challenges,” Barton explained. “With the right strategy, focus, and use case, organisations deploying AI will thrive and maximise their impact in competitive markets.”

As AI adoption continues to rise, companies with a forward-thinking approach are setting the pace, demonstrating that strategic investment in AI is no longer optional but essential for sustained success.

Hot this week

WhatsApp reportedly testing companion app for Apple Watch

WhatsApp is testing a companion app for Apple Watch, allowing users to view and reply to messages directly from their wrist.

Apple delays OLED screen for MacBook Air until 2028

Apple delays OLED screen for MacBook Air until 2028, prioritising other devices in its display upgrade roadmap.

Apple launches browser-based App Store after 17 years

Apple has finally launched a browser version of the App Store, letting users browse apps online for the first time in 17 years.

Tenable reveals seven ChatGPT vulnerabilities that expose users to data theft and hijacking

Tenable identifies seven ChatGPT flaws exposing users to data theft and manipulation through indirect prompt injection attacks.

Affiliate marketing becomes major growth driver for brands in Singapore as investments surge

Affiliate marketing becomes a core growth channel for Singapore brands as investment rises and creators gain greater influence.

Workato launches AI Lab in Singapore to drive applied AI innovation and workforce development

Workato opens its AI Lab in Singapore to accelerate applied AI innovation, create skilled jobs, and strengthen industry-academia collaboration.

Synology marks 25 years with launch of next-generation enterprise solutions

Synology celebrates its 25th anniversary with new AI-powered enterprise storage and cybersecurity solutions for digital transformation.

Meta introduces a quick connect shortcut for smart glasses

Meta’s new quick connect feature lets smart glasses users call or text with one touch, reducing reliance on “hey Meta” voice commands.

Square Enix cuts UK and US jobs as it shifts focus back to Japan

Square Enix lays off UK and US developers as it consolidates operations in Japan and expands its use of AI in game development.

Related Articles

Popular Categories